Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
GENERAL DESCRIPTION:
As a Search Engine Advertising Manager, you will work together with our Online Marketing and be responsible for digital offsite and SEA campaigns to attract new customers and increase sales. Additionally, you will be responsible for developing, implementing, and optimizing online advertising campaigns across various search engine platforms such as Google Ads, Bing Ads, and others. Your primary goal will be to drive targeted traffic, increase brand visibility, and achieve conversion objectives through effective paid search strategies.
RESPONSIBILITIES:
Development, implementation and analysis of paid advertising campaigns for one or more product categories with the aim of increasing sales and acquiring new products
Conduct thorough market research to identify key trends, customer behaviors, and competitor strategies to inform campaign development and optimization.
Content Creation for Paid Advertising Campaigns
Creation of advertising campaigns in different advertising networks (such as AdWords, Bing Ads or Facebook Ads)
Collaborate with the marketing team to align paid advertising campaigns with broader marketing initiatives, ensuring consistent messaging and brand positioning across channels.
Test and iterate on various campaign elements including ad copy, targeting parameters, bidding strategies, and landing page designs to continuously improve campaign performance.
Monitor and optimize online campaigns with a focus on SEA and marketplaces
Identify and explore new opportunities for expansion and growth, such as emerging advertising platforms, partnerships, or innovative campaign strategies.
REQUIREMENTS:
Bachelors degree in Marketing, Advertising, Business, or related field
Several years of in-depth professional experience in online marketing with a focus on paid advertising
Proven experience managing paid search campaigns, preferably in an agency or corporate setting.
Excellent knowledge of all common advertising platforms (Google, Bing, Facebook, Linkedin) and SEA-relevant tools and technologies (e.g. Google AdWords, multi-channel tools, Google Analytics, Microsoft Advertising)
Experience in calculating, executing and evaluating marketing campaigns
Interest in technical products and a keen sense of digital trends
Ability to work in a team, analytical and communication skills as well as a structured and goal-oriented way of working
BENEFITS:
Competitive base salary with ongoing growth opportunities
Complete benefits package:
Co. paid HSA Medical plan
Co. paid Dental
Co. paid Life
Supplemental Life Insurance
Vision Insurance
Short and Long Term Disability Insurance
Retirement with Company contributions
20 Paid Time Off days per year, plus 9 holidays
Subsidized lunch on-site
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