Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Collier Companies is seeking a Digital Advertising Specialist!
This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.
At The Collier Companies, the Digital Advertising Specialist will be responsible for market research and analysis, splash image management, ILS and PPC auditing and management, search engine auditing, invoice management, and management of BI.
Perks – The Good Stuff:
The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.
Up to 24 days off during your first year with an annual increase!
Stylish TCC logo attire is provided.
Comprehensive medical, dental & vision insurance.
Group & supplemental life insurance policy options.
Reimbursement accounts & prepaid legal services.
Career growth opportunities.
Industry education opportunities.
Day to Day:
• Strong skillset in building & managing websites
• Manage and update PPC ads
• Prepare digital marketing plans for new development communities
• Establish, monitor, and manage all ILS accounts
• Establish, monitor, and manage Google My Business Pages and PPC accounts
• Analyze all digital marketing performance and deliver clear and concise reporting and recommendations as needed, but no less than monthly
Your Skills & Requirements:
-Website Development: Expertise in creating & managing websites to improve the look and feel of The Collier Companies web presence.
-PPC Ads: Expertise in creating and managing prospecting and retargeting (Search, Display, and Video) Google, YouTube, and Facebook Ads campaigns and interpreting data from Google Analytics to refine strategies.
-Market Research: Conduct in-depth market research to identify trends, opportunities, and customer insights.
-Data Analysis: Utilize your strong analytical skills to dissect campaign performance data, identify trends, and make data-driven recommendations for optimization.
-Optimization: Continuously optimize advertising campaigns, including keyword optimization, to maximize ROI and drive business goals.
-Display, Search, and Video: Proficiency in crafting compelling display, search, and video ad campaigns that align with our goals and audience.
Our Culture – How We’re Different:
The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. The Team Members who work here are outgoing, caring, and proud of what they do.
At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success.
Our mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.
We are good STEWARDS to each other, believe in collaboration, and support one another to achieve our mission.
We PRIDE ourselves on the principles taught in “The 7 Habits of Highly Effective People”, written by Stephen Covey.
The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____)
We are committed to ONGOING LEARNING – At The Collier Companies & sponsor Book Clubs that support growth.
PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS
Background checks are an employment requirement. Upon submission of your application, you will be invited to complete our candidate assessment.
These are required steps in the hiring process.
The Collier Companies is an Equal Opportunity Employer
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