Advertising Manager jobs in Wisconsin

The purpose of this position is to manage the performance and sales function in a single market or geographic area. The market manager is expected to achieve sales goals based on established market sales projects. Additionally, this position is responsible for administrative, operational, and expense management. This position requires the market manager to think creatively to create wins for clients and the company. In most instances, the market manager is the only employee in a location.

Want to hear more about Lamar? Check out these videos:

• About Us
• Our Relationships
• Giving Back Program

The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go - where they live, work, shop, dine, play, and everywhere in between.

What you can expect from us:

• A flexible work environment that celebrates differences and fosters the feeling of family
• A Monday - Friday, 8:30 am - 5:30 pm hybrid work schedule with paid holidays
• First-year earning potential of $100,000 - $200,000 / year dependent on relevant experience and qualifications
• A comprehensive 90 day training program 
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Dental and vision insurance
• 120 hours of paid time off (PTO) that increases with tenure
• 401K plan with company contributions for participation 
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU: 

• Excellent communication skills.
• General knowledge of the local and national media trends, which includes companies outside of Lamar
• Skill in working independently and following through on assignments with minimal direction
• Proven track record, that includes rank in the top 25% of the previous company
• Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others
• Ability to maintain a positive relationship with different transit districts
• Ability to work under general direction and resolve most conflicts that may arise independently
• Skill in speaking clearly and distinctly
  using correct English
• Skill in analyzing information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusion
• Ability to take a leadership role both, internally and externally
• Ability to take initiative of various projects and assignments
• Ability to operate within a set budget
• Working knowledge of Microsoft Office Suite, especially PowerPoint and Word in order to prepare business correspondence, presentations, and proposals

Education and Experience: 

• Required:
  • High school diploma
  • Minimum of 3 years of successful sales and sales management experience in the advertising industry.• Proven B2B sales experience.• Winning track record of selling to local and direct clients.
  • Valid driver’s license
• Preferred: 
  • A bachelor’s degree in business, marketing or other related field
  • 1-2 years experience in marketing, customer relations, and/or project management

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com.

A day in the life: 

• Maintain and grow a personal account list in assigned market or territory.
• Manage sales activities, inventory and client relationships in the designated territory.
• Responsible for meeting and exceeding monthly, quarterly and annual sales projections.
• Communicate with operations manager, administrative staff, and general sales manager on a consistent basis.
• Maintain a positive relationship with different pertinent transit districts.
• Think outside of the box to create wins for clients, staff and company.

Physical Demands and Work Environment: 

• The primary work environment for this position is an office or a vehicle.
• The physical demands for this position include light lifting, pushing, reaching, seeing (which include reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, stooping, talking, turning, walking, and climbing.
• Nights spent away from home, traveling, are less than 10%.

Who we are: 

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

#TAID