Advertising Sales Director directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Being an Advertising Sales Director identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Sales Director uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Advertising Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an Advertising Sales Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
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Qualitest is looking for an experienced Regional Sales Director to develop new logo sales for Retail and Consumer Goods sector across the United States. The ideal candidate will support, manage, or lead the business development activities in a specific area or across a range of Qualitest offerings. They will have a demonstrable ability to drive the sales process and outcomes on a dedicated basis, growing a profitable pipeline and/or backlog of sales, through deal origination, sales negotiations, and closure.
What you will do:
A professional at this position level within Qualitest has the following responsibilities:
Work with inside sales and marketing to execute lead generation campaigns.
Manage the opportunity from sales pursuit to close using deep sales process and offering expertise.
Own and manage the sales pipeline at a level that enables the targets to be consistently achieved.
Provides solutions to complex business problems for area(s) of responsibility where analysis of situations requires an in-depth knowledge of organizational objectives.
Involved in setting strategic direction to establish near term goals for area of responsibility.
Develop relationships with key buyers and decision- makers at new and/or existing clients; protect and grow the business.
Interacts with senior management levels at a client and/or within Qualitest, which involves negotiating or influencing on significant matters.
Has latitude in decision-making and determining objectives and approaches to critical assignments.
Decisions have a lasting impact on area of responsibility with the potential to impact outside area of responsibility.
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