Affiliate Marketing Manager jobs in Bergenfield, NJ

Job Title: Marketing Manager

Location: Tri-State Area (On-site)

Salary Range: $80,000 - $120,000 (Based on experience)

Reports To: Chief Executive Officer (CEO)

About Us:

We are a leading orthodontic practice with 50 locations across the tri-state area. Our mission is to provide exceptional orthodontic care while creating a welcoming and engaging environment for our patients. As we continue to grow, we are seeking a dynamic and experienced Marketing Manager to join our team and lead our marketing initiatives, driving patient acquisition, brand awareness, and operational scalability.

Job Summary:

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that enhance our brand presence and support the expansion of our orthodontic services. The ideal candidate is a creative leader with experience in both digital and traditional marketing channels, capable of creating synergy between clinical and retail operations. They will play a pivotal role in shaping our marketing vision and helping us achieve our growth goals.

Key Responsibilities:

Digital Marketing:

• Develop and manage digital marketing campaigns across social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Oversee organic social content strategy to drive engagement and grow our online community.
• Utilize analytics tools to monitor campaign performance, make data-driven decisions, and optimize for improved ROI.

Creative Strategy & Media Buying:

• Lead the development of marketing materials that align with the company’s brand identity.
• Oversee media buying to secure cost-effective advertising placements across relevant platforms.
• Collaborate with graphic designers, copywriters, and agencies to produce high-quality marketing content.

Operational Synergy & Scalability:

• Partner with the operations team to ensure marketing initiatives support business goals and new location launches.
• Identify opportunities to improve efficiency in marketing processes and ensure alignment with company objectives.
• Develop and execute marketing strategies that support the scalability of new services and locations.

Team Leadership:

• Lead, mentor, and inspire a team of marketing professionals, encouraging a collaborative and innovative culture.
• Set clear goals, provide ongoing performance feedback, and support professional development.
• Coordinate with cross-functional teams to execute marketing initiatives smoothly.

Retail Integration:

• Apply retail marketing principles to enhance the in-practice patient experience and increase revenue.
• Implement promotions and merchandising strategies within our practices to engage patients and drive retention.
• Stay informed on retail trends and innovations to maintain a competitive edge.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Experience:

• Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
• Significant experience in retail marketing, with healthcare marketing experience as a plus.
• Proven success in leading and executing digital marketing campaigns.
• Experience with media buying and creative strategy development.

Skills:

• Strong understanding of social media platforms and digital marketing tools.
• Excellent leadership and team management abilities.
• Analytical mindset with a strong ability to interpret data and make strategic decisions.
• Exceptional communication and interpersonal skills.
• Creative thinker with problem-solving skills to adapt to evolving marketing landscapes.

Requirements:

• Must be able to work on-site within the tri-state area.
• Willingness to travel between practice locations as needed.
• Ability to work flexible hours, including occasional evenings or weekends for special events.

What We Offer:

• Competitive salary ranging from $80,000 to $120,000, based on experience.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunity to work closely with executive leadership and significantly impact the company's growth.
• Professional development opportunities in a supportive work environment.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience . 

Equal Opportunity Employer:

We are an equal opportunity employer and encourage candidates from all backgrounds to apply.