Art Director directs and develops the creative design and execution of visual communications to meet an organization's marketing or advertising objectives. Provides internal clients with design standards, tools, and guidance on communicating corporate image, branding, and identity. Being an Art Director leads the design and production operations of all visual elements including publications, infographics, and social content, that are deployed across digital, interactive and print. Stays current on latest trends. Additionally, Art Director develops a network of vendors, freelance artists, and designers to utilize for project support. Typically requires a bachelor's degree in art, graphic design or equivalent. Typically reports to top management. The Art Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an Art Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
To successfully create high-quality and effective advertising for agency clients.
The Art Director transforms compelling and imaginative concepts into visual reality. The Art Director designs according to our brand identity and business objectives. As an Art Director, you are equally meticulous when it comes to effective written communication. You value the importance in a Copywriter and understand the importance of that partnership to find inspiration and deliver innovation.
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