We are seeking an experienced medical device Associate Product Manager who will have responsibility for the growth of the fast-growing BioInductive Technologies portfolio featuring the BioBrace Reinforced Implant in the US Orthopedics market.
In this critical position, you will support US downstream responsibility. Your primary focus will be partnering with your manager, sales/market development and R&D to drive the growth of your portfolio in the US market. Close collaboration with your business partners across the organization is essential.
Your day-to-day activities in this role will include but are not limited to development of medical education and procedural content creation to drive awareness and adoption of BioInductive Technologies portfolio, digital and social awareness activities, sales training content and support, and market data collection and analysis. You should have a clear understanding of marketing principles, strong project management skills, and excellent communication skills.
CONMED is a leader in medical technology. We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you'll find a group of people here that shares your passion for meaningful work. You'll be supported by a leadership team that promotes engagement through professional development, new challenges and growth opportunities over the course of your career. Come inspire us through your dedication, creativity and exceptional performance - we'll do the same for you!
What You'll Do:
US Commercial Marketing
- Partner with our Market Development team to execute activities to maintain a robust marketing funnel which increases customer awareness of your product area. Use defined metrics to track the creation of sales opportunities. Refine marketing activities through this learning.
- Partner with the Corporate Marketing Communications team to execute digital marketing campaigns. Evaluate the effectiveness of such programs and drive improvements.
- Create promotional, educational, clinical and other support programs and materials to grow existing and newly launched products.
- Partner with Sales/Market Development and Finance team members to implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
- Partner with Sales/Market Development leaders and Health Care Systems managers to execute IDN conversion efforts for the BioInductive Technologies portfolio. Support GPO & IDN RFP’s through competitive pricing analysis and competitive cross reference support.
- Develop and update competitive intelligence and establish product positioning, sales force training and education that incorporates competitive intelligence.
- Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing to drive commercial success of the assigned portfolio.
- On occasion will work with surgeons and sales representatives in operating room environment to support and promote CONMED’s products
- Attends major conventions to meet with both external and internal stakeholders
- Responsible for management of assigned expenses within budget
What You'll Bring:
- BS in Engineering, Biology, Marketing or Business administration preferred.
- 2 years related experience in successful marketing, engineering or sales roles in the medical device industry.
- Experience in a highly clinical or technical product segment is preferred.
- Experience with direct-to-patient marketing initiatives is preferred.
- Creative problem-solving skills.
- Demonstrated strong organizational and communication skills.
- High level of personal responsibility and ownership.
- Ability to lead and contribute to interdisciplinary teams with demonstrated results.
- Understanding of basic digital marketing principles and tools.
- Proven ability to execute projects within timeline and budget.
- Demonstrated ability to build relationships.
- Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.
- Travel requirements dependent on location; New Haven area 30%, Remote 40% .
Requirements:
- Must be fully vaccinated and proof of a COVID-19 vaccine before your start date.
- Ability to meet with customers at hospitals and to be a member of a credentialing agency.
Disclosure as required by state law, the annual salary range for this position is $69,000-$107,460. This is CONMED’s good faith belief at the time of this posting.
This role is not open to employer-based sponsorship.