Business Intelligence Director directs a business intelligence group centered on providing insight and aiding in business decision-making. Oversees the planning of projects to produce reports and perform meaningful quantitative or qualitative analyses addressing impactful business issues or questions. Being a Business Intelligence Director collaborates with other departments to identify and generate potential business intelligence initiatives, and ensures that business intelligence analysts have the tools, training, and understanding of the field to produce effective dashboards, reports, and metrics. Makes resource allocation and staffing decisions. Additionally, Business Intelligence Director requires a bachelor's degree. Typically reports to top management. The Business Intelligence Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Business Intelligence Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
POSITION SUMMARY: Development and implementation of the marketing strategic plan, including new target market development, public relations/referent development and coordination, development of product line, and promotion and representation of Bella Monte Recovery Center.
CORE COMPETENCIES:
Develops, executes, and manages documented marketing strategic plan strategies.
Coordinates with the Program Director and Marketing Consultant the development and management of the marketing program and marketing-related issues including digital marketing.
Participate in the development of marketing plans and strategic plans.
Create pitch letters, news releases, and internal and external newsletters as needed, and update social media accounts.
Secure business agreements with target organizations, programs, insurance, and managed-care companies.
Network and partnership with local & national service providers for special events.
Organize conference activities and upgrading of exhibitors' displays.
Responsible for the overall implementation of marketing plans, media relations efforts, promotional activities through media resources, promotion of public & promotional events, new releases, feature stories, television shows, special events for college campuses, workshops, website upgrading, promotional letters to service providers, professional referents, target audiences, investigate and report and implement additional methods to support Bella Monte Recovery Center visibility at a local and national level, research & report availability of search engine visibility.
Develop a database of professional referents beyond the existing Bella Monte Recovery Center database.
Support and collaborate with other Bella Monte Recovery Center marketing representatives to ensure the execution of other general marketing duties; i.e. assisting in the development of professional service relations, direct marketing activities, conferences, and referent follow-ups.
Maintains a working knowledge of the facility’s admissions, insurance, administrative, and clinical operation of the programs.
Provides information regarding SUDs, Trauma, and other co-occurring disorders in response to local and national requests for information, conferences, presentations, and interaction with professional referents.
Develops and maintains an organized database of current and potential referral sources. (Pipedrive)
Develops and promotes educational and marketing materials, seminars, lectures, workshops, websites, online activities, and professional newsletters.
Develops, implements, and facilitates outreach workshop programs.
Submits monthly reports consisting of weekly marketing activities that will include daily marketing visits, calls, follow-ups, correspondence, and networking functions. A quarterly report will be submitted summarizing monthly reports, demographics, and referral data.
Assists clinical team on referral of discharging guests
Implements business agreements with professional networks and referral relationships as necessary.
Participates as a team player in the Bella Monte Recovery Center staff milieu.
Performs special projects and other duties as assigned.
QUALIFICATIONS:
A Baccalaureate degree or Master's Degree is preferred.
A knowledge base for substance use disorders, co-occurring disorders, and trauma-informed treatment.
Two (2) years of experience in the area of admissions, administration, and marketing management required.
The ability to work cooperatively with multi-disciplinary staff.
Demonstrated skills in the area of public speaking and professional writing.
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