Channel Sales Manager jobs in Boston, MA

Channel Partner Manager Responsibilities

• Establish and sustain robust relationships with channel partners, such as distributors, resellers, and OEM or subscription partners.

• Work with partners to create and execute joint marketing initiatives and incentives to generate demand and boost sales.
• Train and assist channel partners to ensure they are well-versed in our data, products or services and can effectively market and sell them.
• Evaluate and provide feedback on partner performance and suggest areas for improvement.
• Discover new channel partners and assess their potential to contribute to our sales objectives and market penetration.  
• Negotiate new partner agreements and establish ongoing reporting and business KPIs.
• Coordinate with internal teams, including sales, marketing, and product development, to ensure consistency and efficiency of channel strategies.
• Keep abreast of industry developments, competitive dynamics, and market conditions to identify new opportunities and potential threats.
• Oversee partner contracts, agreements, and rewards to ensure adherence and optimize partner satisfaction and performance.
• Measure and report on key performance indicators, such as revenue goals, partner sales results, and market trends.
• Collaborate with stakeholders across the business to support broader business strategies.
• Work with Sales Leadership to establish Rules of Engagement and comp alignment for the partner motions.

Channel Partner Manager Required Skills

• Effective communication and rapport-building skills.
• Outstanding negotiation and persuasion capabilities.
• Demonstrated success in managing channel partners and meeting sales objectives.
• Comprehensive knowledge of our industry, market, and competitive environment.
• Ability to create and implement channel marketing and sales strategies.
• Analytical mindset with the ability to use data and make data-driven decisions.
• Strong problem-solving and decision-making skills.
• Ability to work autonomously and as part of a cross-functional team.
• Proficient in CRM software and other relevant tools.
• Strong organizational and time management skills.

Required Qualifications

• Bachelor's degree in business administration, marketing, or a related field.
• Minimum of 2 years of experience in channel sales or partner management.
• Proven track record of successfully managing and growing channel partner relationships.
• Knowledge of our industry and market or experience in data relationship/partnerships in B2B SAAS Company.
• Strong understanding of sales and marketing principles.
• Ability to travel as needed to meet with channel partners and attend industry events.