Content Marketing Manager jobs in Evansville, IN

Who we are

Woods and Woods is a family-owned VA disability law firm located in downtown Evansville, Indiana. We have been helping people with injuries and disabilities since 1985. Today, our steadily growing team of over 100 employees helps veterans nationwide get the VA benefits they deserve for disabilities brought on by their service to our country.

Benefits

Our employees work a 36.5 hour work week Monday through Friday and receive competitive pay and benefits including:

• Paid time off, including paid holidays
• Health, dental, and vision insurance options
• Paid parental leave
• Life insurance
• Mental health counseling benefit
• 401K with up to 4% match
• Bonus program
• Annual performance-based raise opportunities
• Opportunities for promotion
• All expenses-paid vacation every 5 years
• Flexible work schedules
• Casual dress code
• Company-sponsored events

Job Summary and Responsibilities

We are seeking a persuasive content marketer to create compelling content for the firm’s website, using SEO and marketing best practices to generate leads for the firm’s network of referral partners. While our core practice area is veterans disability benefits, this position will write for cases we refer, including Social Security Disability (SSDI) and mass torts (defective medical devices, drug injury, defective products, etc.).

Responsibilities include:

1) Developing and Executing Effective Content Strategies

• Develop clear and engaging web content that supports business goals and meets audience needs at every stage in the buyer’s journey
• Work with co-counsel coordinators to understand prioritiesfor content production for the firm’s referral practice areas
• Use project management tools to manage and communicate about production schedules

2) Creating and Maintaining Website Content

• Write and publish compelling copy for blogs and webpages
• Create simple web-friendly graphics
• Follow established style and brand guidelines
• Work with co-counsel coordinators and monitor reliable sources for timely updates in the firm’s referral practice areas

3) Supporting the Marketing Team

• Communicate with the marketing team about business goals and priorities
• Collaborate on cross-channel content strategies
• Work with the SEO manager to implement best practices in web content
• Cross-train on other marketing tasks and serve as backup for other team members
• Adhere to all professional rules and ethical guidelines for marketing in the legal space

Qualifications and Education Requirements

• Minimum of a high school diploma, some college preferred.
• Experience in technical writing or writing professionally for blogs, publications, or websites.
• Experience with web content management systems preferred.
• Previous content marketing experience preferred.
• Understanding of SEO best practices preferred.
• Experience with Wordpress, photo or graphics editing, Google Analytics, or SEMrush a plus

Application Process Information

All applicants will need to submit a resume. Please also submit anything you believe shows off your creative skills. For example:

• If you have a creative skill that is going to blow our minds, tell us in a cover letter.
• Writing samples.
• A link to a digital portfolio.
• Examples or work you personally made while at another company.
• Examples of your freelance work.

Job Type: Full-time

Pay: $46,843.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to Relocate:

• Evansville, IN 47708: Relocate before starting work (Required)

Work Location: Hybrid remote in Evansville, IN 47708