Content Project Manager jobs in Salina, KS

Job Title: Manager, Digital Content

Main Purpose of Job: Digital Content Marketing

Reports to: Director, Marketing

Hours of Work: As required Monday to Friday, weekends, evenings, and holidays as needed

Contract Type: Permanent

Location: Wichita, KS

The Manager, Digital Content is responsible for the oversight of all the Wichita Wind Surge website assets, including windsurge.com, as well as playing a key role in marketing strategy decisions and execution regarding digital and paid social media advertising budgets.

This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Wind Surge web assets and external marketing spends. The Manager, Digital Content will also play a role in internal project management.

Job Function:

• Oversight and management of all Wichita Wind Surge web assets.
• Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
• Plan, coordinate, and execute changes to website content and images.
• Monitor and track the progress of campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
• Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
• Ensure the website is following SEO best practices and make suggestions for improvement.
• Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
• Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
• Assistance with internal project management.
• Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.

Preferred Qualifications:

• Website management experience.
• Google Analytics and Google Ads certification.
• Experience developing and executing digital marketing strategies.
• The ability to provide creative support to Graphic Designers.