Location
Headquartered at Hula in Burlington, VT. Hybrid Vermont-based is preferred, but remote in the US or Canada is also an option.
Job Type
Full-time, salaried
Job Overview
We’re on the lookout for a passionate and versatile Content & Engagement Manager to join our team and help us elevate the quality and reach of our written, social, and video content—both on our website and across the web. You’ll be a key player in our close-knit marketing team, working alongside talented pros in UX, visual design, digital advertising, and analytics. We’re excited to find someone who’s a master of the written word and brings a complementary mix of skills to help us amplify the conversation around web accessibility and generate interest in our innovative software solutions.
Key Responsibilities & Skills
- Technical Writing: Build out user guides, playbooks, and processes to help our users leverage our web accessibility tools.
- Content Creation: Develop compelling copy for websites, blogs, email campaigns, and social media.
- SEO Optimization: Write and optimize content for search engines, including blog posts and meta descriptions.
- Customer Engagement: Create onboarding materials, email campaigns, and in-app messaging to enhance user experience.
- Collaborative Work: Work with designers, sales, and product teams to ensure content aligns with brand and product goals.
- Social Media: Manage content calendars and create engaging posts to grow our online presence.
- Editing & Proofreading: Ensure all copy is polished and aligned with brand voice.
- Content Strategy: Help brainstorm content ideas and refine strategies based on performance metrics.
- Bonus Skill – Video Production: Assist with creating short video content for product demos, tutorials, and marketing.
- Bonus Skill – Community Management: Engage with online communities, respond to user questions, and foster community growth.
- Bonus Skill – Public Relations: Support PR efforts by writing press releases and assisting in media outreach.
Qualifications
- Passion for accessibility with a strong desire to learn about web accessibility laws, standards, and processes and to continuously develop expertise in this field
- Strong writing, editing, and proofreading skills with attention to detail.
- Ability to create clear, concise, and engaging content for diverse audiences.
- Interest in technical writing, particularly in building user guides, playbooks, and processes.
- Familiarity with web content best practices, including SEO and keyword optimization.
- Understanding of social media platforms and content creation for social engagement.
- Strong organizational skills and ability to manage multiple projects with tight deadlines.
- Willingness to learn and adapt in a fast-paced, startup environment.
- Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field (or equivalent experience).
Compensation and Benefits
- $55,000 salary based on experience
- Incentive Stock Options
- Comprehensive Benefits Package, including Health, Dental, and Vision
- 401k with company match
- Wellness Stipend
- 15 days PTO per year for new employees
- 8 company holidays per year end-of-year closing
- Open to flex scheduling based on role
- Career growth and advancement opportunities for all employees