Creative Director provides leadership and direction for all phases of creative development work from concept to completion. Designs and implements policies and standards that reinforce the organization's branding strategy and goals. Being a Creative Director promotes excellence in design thinking and a creative strategy for services, products and programs. Interprets stakeholder requirements to produce effective creative concepts and designs. Additionally, Creative Director recruits and develops a team of designers, copywriters, project managers and vendors. Develops creative briefs and design concepts to meet the business objectives of the organization. Studies current trends and technologies to adopt the most effective tools and techniques across all media. Typically requires a bachelor's degree. Typically reports to top management. The Creative Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Creative Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Job Description:
Director of Marketing, Brand and Creative
Galls® proudly serves America's first responders, essential workers, and military professionals with a relentless focus on customer service. With a national footprint of more than 160 locations, industry-leading e-commerce properties, and over 1,200 associates, Galls is the largest retailer specializing in military, postal, and public safety uniforms, clothing, gear, and equipment. Millions of law enforcement, military, firefighting, emergency medical, federal, postal, public transportation, corrections, security professionals, and other essential workers trust the Galls family of companies each year with how they appear every day in public and to their customers.
SUMMARY:
To support the next phase of accelerated growth for Galls, we are looking for an experienced brand marketing and creative leader with a solid understanding of how elevated brand and creativity directly impact the growth of a business using both B2B and B2C go-to-market strategies. A deep expertise in building foundational blocks for elevating brand awareness, improving brand perception in the marketplace, and creating preference among the audience to buy from our brands is required to succeed in this role. Experience leading and executing several brand campaigns across the country at the same time is a must-have requirement.
Reporting to the SVP of Marketing and eCommerce, this leadership role is accountable for delivering increased foot traffic in Galls retail stores and elevated eCommerce performance through more extensive brand awareness. This role also oversees the brand architecture (house of brands) of the Galls family of companies, develops and executes brand marketing campaigns, and leads creative teams and deliverables across the company, including the B2B business. This role's critical KPI is measured through demonstrated and continuous improvement in the Galls brand reputation index.
WHAT YOU'LL DO:
Brand Architecture
This leader is accountable for developing, enhancing, and protecting Galls' brand through defining and deploying our corporate brand strategy and related strategic positioning initiatives. The leader will deliver a seamless and consistent brand experience for all internal or external stakeholders at the corporate level and drive alignment across all our operating brands.
Brand Marketing
Creative Services
This leader establishes the visual identity and emotion of Galls' brands, so they stand out in the crowded marketplace. You will have a strong point-of-view that draws attention while remaining distinctly on-brand and on-message. You make brand stories come to life. In this role, you will orchestrate all the creative arts with our team — design, graphics, video, copy, and more — to create a compelling overall composition. The role will require you to be a player-coach who loves to be involved with the creation and execution of the creativity expressed by Gall's overall brand and the uniqueness of its operating brands.
Leadership and Collaboration
A relentless focus on delivering measurable brand impact is required in this role. You are expected to establish a collaborative leadership presence across the organization to allow for rapid execution against an aggressive target.
WHAT WE OFFER:
WHAT TO SEND OUR WAY:
Galls is an Equal Opportunity Employer of people from all walks of life, including persons with disabilities and veterans. Galls is passionately committed to diversity and inclusion in all that we do. We invite you to join our team, grow with us and contribute by bringing your authentic, best self to work.
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