CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
The primary responsibility of this role is to manage the resort's email marketing program. The CRM Marketing Manager contributes and collaborates with the marketing team to determine the ideation, creation, and execution of our online storytelling. The CRM Marketing Manager is analytical, creative, enjoys challenges, is naturally curious, and is an expert in data segmentation, utilization, and implementation via email. This is a resort-based role and not eligible for remote work.
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