CRM Targeted Marketing Campaign Manager jobs in Alva, WY

Position Description

Join us at Pennington County as a HR Marketing Manager and embark on a journey where every day offers the chance to make a meaningful impact in your community. This is an opportunity to shape the future of our county by revolutionizing the way we connect with talent, and communicate our services to our residents.

Collaborating with various departments across the county, you'll have a chance to dive into a wide array of projects, ensuring no two days are alike.

AS one of the pioneering Marketing Managers in HR, you'll have the opportunity to craft this position your vision. Creativity and innovation is paramount. Join Pennington County and redefine what it means to make a difference in your community.

Our Employee Value Proposition - Comprehensive Benefits Package:
South Dakota Retirement Plan and Supplemental Retirement Plan, eleven paid holidays, generous vacation and sick leave, emergency leave, company paid life insurance, flexible scheduling (4 - 10 hour days, remote work options), employee assistance program, and competitive health, dental, and vision insurance.

The salary listed for this position is $83,907 to $90,397 based on experience.

Position Objective:
The Marketing Manager is a dynamic and multifaceted role that plays a critical part in shaping the County's public image and enhancing its market presence. This individual will be responsible for planning, executing, and overseeing comprehensive marketing strategies while also serving as the primary point of contact for managing and disseminating public information. This position's duties are directly related to the management and general operations of the Pennington County Human Resource Department.

Position Functions

Essential Functions:

• Develop and implement strategic marketing plans aligned with the County's overall goals and objectives.
• Manage the County Brand and ensure the brand's consistency, integrity, and adherence to established guidelines throughout all marketing materials and campaigns.
• Collaborate with various departments to understand their goals and integrate them into the overarching marketing plan.
• Create compelling and engaging content for various channels, including digital and print media, social media, email marketing, and advertising.
• Conduct market research and analysis to identify trends, target audiences, and competitive positioning.
• Plan, execute, and evaluate marketing campaigns to achieve set goals and objectives.
• Evaluate the impact of marketing programs in achieving their stated objectives and report results to the Board of Commissioners on a quarterly basis.
• Serve as the County's spokesperson in collaboration with other agency PIOs, such as the Sheriff's Office and State's Attorney Office; establish and maintain relationships with media outlets, responding to media inquiries and coordinating interviews.
• Prepare and release official statements, press releases, and other public information materials on behalf of the County, occasionally collaborating with other county agency PIOs.
• Develop and implement communication strategies for crisis and issue management, ensuring the County's reputation is protected during challenging times.
• Structure the profile of the ideal candidate to ensure recruiting strategies address the right applicant audience.
• Foster positive relationships with the community by engaging in community events, meetings, and outreach programs.
• Oversee the County's social media presence, ensuring that information is accurate and up-to-date.
• Perform related duties as assigned by supervisor.
• Maintain compliance with all County polices and procedures.

Qualifications

Education and/or Experience Required:

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field, or an equivalent combination of education and experience may be considered.
• Proven experience in marketing and public relations.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Proficiency in digital marketing tools and analytics.
• Crisis communication experience is a plus.
• Strong interpersonal skills and the ability to work effectively in a team.
• Must be proficient in computer skills including Microsoft Office, with working knowledge of general office equipment.

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state and local standards.
• This position frequently remains stationary for long periods of time and needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery such as a calculator, copy machine and printer.
• Must be able to move up to 20 pounds unassisted, and move 40 pounds with assistance.
• Must be able to communicate clearly and effectively on telephone, in-person and in writing.

Additional Information

Working Environment:

• Work is in an office setting, collaborating with team members and utilizing marketing software and tools.
• Marketing campaigns and projects may sometimes require flexibility in working hours to meet deadlines and accommodate different time zones.
• Occasional travel to attend industry events, conferences, or meet with partners or clients may be necessary.
• Regular interaction with cross-functional creative teams, aligning marketing strategies with the County's goals.
• The role requires proficiency with various marketing software, analytics tools, and communication platforms for remote collaboration.