CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
This individual will be responsible for managing a team of individual(s) that drive our commercial external engagement marketing strategy, Peer-to-peer and Congress execution for an identified therapeutic asset within the C-R-M Franchise. This individual will oversee the development of our commercial external engagement marketing strategy in collaboration with key internal alliance stakeholders such as Patient Advocacy & Professional Relations, Public relations, Human Pharma Operations, Brand marketing, etc. This individual will also be responsible for executing above brand disease awareness campaigns (as necessary).
This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
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