CRM Targeted Marketing Campaign Manager jobs in Lansing, MI

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

I
Digital Marketing Project Manager
  • InVerve Marketing, Inc.
  • Lansing, MI FULL_TIME
  • JOB DESCRIPTION
    The Digital Marketing Project Manager will take the lead in developing and executing successful, long-term digital marketing strategies for our clients and our company. You should have in-depth marketing experience and a passion for digital technologies. You will work closely with clients and teams to ensure delivery and consistency through all marketing channels.

    Ultimately, you should be able to drive all digital marketing efforts to achieve the business goals and objectives of clients and the company.

    RESPONSIBILITIES

    • Participate in partnership with the Account Managers in developing overall strategies for clients that lead to ROI based on key performance indicators.
    • Document, articulate, and implement approved strategies with the InVerve teams assigned to each account and project.
    • Maintain relevant certifications and participate in training materials suggested in preparation for effectively completing the project and account work. Learn the systems in place for managing the workload.
    • Be responsible for developing, supervising, and communicating the activity of accounts and projects. Manage the activities, deadlines, budgets, and support materials of creative, technical, and administrative staff as they relate to the work assignments managed by the Employee.
    • Work within the project management software to update all office personnel. Update the project software as needed and communicate changes, deadlines, and updates through the project software system.
    • Analyze results and prepare reporting for clients monthly. Identify opportunities in the metrics. Stay abreast of external trends that affect outcomes (i.e., Google algorithm, Facebook ad platform).
    • Attain the proper approvals from Account Managers and clients for all project deliverables.
    • Be alert and listen for opportunities to expand the client relationship.
    • Revise and implement the company’s marketing as directed by the company.
    • Maintain a minimum weekly billing of 80% of hours worked per day and a productive non-billable minimum of 10%. Produce work as needed per project and analyze the effectiveness of the work produced for clients (including InVerve).
    • Manage systems to track the workload in the project management software.
    • Keep an accurate track of clients’ monthly meeting schedules. Each meeting will minimally include a review of the previous months’ deliverables and metrics, a review of the strategy, and a plan for the upcoming months’ retainer usage with specific deliverables approved by the client before the work begins.
    • Participate in weekly production meetings and report on project statuses.
    • Complete project work including writing, executing projects in various software programs, research, analysis, media activities, account coordination and other tasks as assigned. Submit edited and completed work for approval.
    • Be a productive and contributing asset in creative project groups and client meetings.
    • Be a good steward of the company and its interests. The employee is encouraged to participate in outside activities on behalf of the company where the company pays membership dues. Some of the activities may fall outside of paid business hours.
    • Maintain a cooperative and respectful relationship with all co-workers and managers.
    • Complete and maintain current marketing software certification and other certifications as needed. New certifications will be required as new software is utilized by the company and clients.
    • Maintain a working understanding of Google AdWords, Google Tag Manager, Google Analytics 4, Moz, and other software as needed.
    • Update management on any and all information that is important to the success and growth of the company, its employees, and clients.

    QUALIFICATIONS

    • BA or BS
    • 3 years of project management experience in a marketing environment (required).
    • HubSpot Inbound Marketing Certification (free online course).
    • Technically inclined and able to learn new software and skills.
    • Excellent presentation, verbal, and written communication skills.
    • Attention to detail and quality control.
    • Lead the work of a team to achieve all the project goals within the given scope.
    • Exceptional organizational skills; ability to manage multiple projects.
    • Analytical thinker and proven problem solver.

    BENEFITS

    • Paid vacation and sick days.
    • Paid holidays.
    • Paid parental leave.
    • Health Insurance.
    • 401k profit-sharing retirement plan with employer match.
    • Professional development assistance.
    • Daily and quarterly team-building activities.
    • Massage Chair.

    ABOUT INVERVE
    InVerve Marketing is a Lansing marketing firm that specializes in web design and development, inbound marketing, and graphic design. Through inbound marketing software and innovative, creative marketing strategies – we ensure our clients get found on the web. We are a smart and slightly nerdy bunch of creative professionals.

    With InVerve Marketing you will be joining a team where our values are front and center. We strive for these values in ourselves and in our culture:

    • Intelligence - Smart, problem solver
    • High EQ - Self aware, self-regulating, self-motivated, empathetic, with great social skills
    • Passion to Improve - Always learning about their craft
    • Fidelity - Commitment to our vision through continuous loyalty and support
    • Dedication - Goes the extra mile & gets stuff done.

    InVerve utilizes EOS (Entrepreneurial Operating System) and TeamWork project management software. We use the agile marketing approach with clients and are a Certified HubSpot Partner. Our shop is equipped with MAC and PC computers and uses the Adobe Creative Suite.

    Job Type: Full-time

    Pay: $50,000.00 - $54,000.00 per year

    Benefits:

    • 401(k)
    • 401(k) matching
    • Flexible schedule
    • Health insurance
    • Paid time off
    • Parental leave
    • Professional development assistance

    Schedule:

    • Monday to Friday

    Experience:

    • Marketing: 3 years (Preferred)
    • Project Management: 3 years (Preferred)

    Ability to Relocate:

    • Lansing, MI 48906: Relocate before starting work (Required)

    Work Location: Hybrid remote in Lansing, MI 48906

  • 20 Days Ago

S
Salesforce Marketing Cloud Campaign Specialist (PT)
  • Skywalk Global
  • Lansing, MI FULL_TIME
  • Build Technology with Skywalk Global If you are technology savvy, self-motivated and have the passion for making a difference, you can be part of our team! Collaborate with clients and associates acro...
  • 16 Days Ago

G
Account Manager
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: Account Manager Compensation: $60,000 - $70,000 FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level Reports To: Client Services Director Position Description: This is a hybrid posi...
  • 21 Days Ago

G
Public Relations Manager
  • Güd Marketing, Inc.
  • Lansing, MI FULL_TIME
  • Position Title: Public Relations Manager Compensation: $55,000-$70,000 FSLA/Position Type: Salary Exempt (Full time) Created/Revised: Oct. 12, 2023 Application Deadline: Nov. 3, 2023 Position may be f...
  • 19 Days Ago

W
Brand Manager - Entry Level
  • White Water Marketing
  • Lansing, MI FULL_TIME
  • Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
  • 13 Days Ago

S
Marketing Manager
  • Speaker Law Firm
  • Lansing, MI FULL_TIME
  • As the Marketing Manager, you will be responsible for planning, implementing, and managing the firm’s marketing strategy and initiatives. You will develop and execute marketing plans and campaigns, in...
  • 1 Day Ago

Filters

Clear All

Filter Jobs By Location
  • Filter Jobs by companies
  • More

0 CRM Targeted Marketing Campaign Manager jobs found in Lansing, MI area

Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state. The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$101,106 to $149,030
Lansing, Michigan area prices
were up 1.3% from a year ago

CRM Targeted Marketing Campaign Manager in Biloxi, MS
On average, a Bachelor's Degree is the highest level of education for a CRM Targeted Marketing Campaign Manager.
December 27, 2019
CRM Targeted Marketing Campaign Manager in Binghamton, NY
Based on our compensation data, the estimated salary potential for CRM Targeted Marketing Campaign Manager will increase 16 % over 5 years.
December 08, 2019