CRM Targeted Marketing Campaign Manager jobs in Nashville, TN

Brentwood, TN FULL_TIME

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Qualifications

Education and ExperienceMinimum of 8 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies; enterprise level preferred. An Associate’s or Bachelor’s Degree may be substituted on a year for year basis in lieu of professional experience. Minimum of 3 years of supervisory experience. Experience creating, executing and optimizing marketing customer strategies, as well as experience using Salesforce Marketing Cloud data integrations such as cloud connector, data extensions and integration with third party platforms, etc. is required. Strong knowledge of AMPscript and SQL; working knowledge of JavaScript, HTML, CSS, a plus.

Certifications, Licenses, and Other Special RequirementsEnterprise ESP or CRM experience, preferred. Salesforce Marketing Cloud Certifications (Developer, Administrator, Consultant), a plus.

Management/Decision MakingUses strong analytic skills and in-depth understanding of the organization in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents and guidelines exist.

Knowledge and SkillsHas an advanced knowledge of the organization, industry, and/or functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Excellent written and verbal communication skills. Deep understanding of email marketing including business strategy, deliverability, testing and optimization, database segmentation and analytics, optimization, CAN-SPAM and other compliance regulations. Proficient in Microsoft Suite, especially Excel. Knowledge of test and learn practices (A/B Testing, Multivariate Testing, etc.).

Physical Demands and Working Conditions

• Standing
• Walking
• Sitting
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop, kneel, crouch, or crawl
• Talk or hear
• Vision
• Requires interaction with co-workers, residents or vendors

Brookdale is an equal opportunity employer and a drug-free workplace.

Salary Range Information