CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
CRM Analyst
The CRM Analyst is responsible for supporting the CRM Manager in driving customer retention through digital gaming campaigns. The person in this role is also responsible for ensuring the data in the CRM systems are maintained accurately and in compliance with regulations
Primary Duties and Responsibilities includes but not limited to:
Competencies: Incumbent will master the following competencies while in this position:
Training Requirements:
Physical Demands and Work Environment:
Minimum Education and Qualifications:
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan reserves the right to make changes in the above job description whenever necessary.
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