CRM Targeted Marketing Campaign Manager jobs in Santa Cruz, CA

CRM Targeted Marketing Campaign Manager determines the most effective points of interaction (POI) for marketing campaigns by using reports from the customer information center system. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals. Being a CRM Targeted Marketing Campaign Manager requires a bachelor's degree in area of specialty. Typically reports to a manager or head of a unit/department. The CRM Targeted Marketing Campaign Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a CRM Targeted Marketing Campaign Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Santa Cruz, CA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 22 Days Ago

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Social Media Marketing Manager
  • Ecology Action
  • Santa Cruz, CA FULL_TIME
  • CONTEXT OF POSITION The Social Media Marketing Manager is responsible for taking charge of Ecology Action's (EA) social media presence across our suite of climate-focused brands. This position, which ...
  • 1 Month Ago

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Slate CRM Specialist
  • University of California Santa Cruz
  • Santa Cruz, CA FULL_TIME
  • Slate CRM Specialist Location: Santa Cruz Job ID: 49017 JOB POSTING ***Additional info: This position is intended as a hybrid of telecommute/on-campus, but can be fully remote pending approval from th...
  • 10 Days Ago

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Marketing Lead
  • Cruzio Internet / Santa Cruz Fiber
  • Santa Cruz, CA FULL_TIME
  • Starting Salary$25/hourVacation time, medical and dental benefits after 90 days.Free home internet and access to Cruzioworks coworking facility Job TypeFull-time Shift and ScheduleTypical schedule wou...
  • 20 Days Ago

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Marketing Assistant
  • Michele Replogle
  • Santa Cruz, CA CONTRACTOR
  • Assistant to busy Real Estate agent:Main duties is to market, post and engage with social media. Design posts that reflect brand and attract ideal client. Help plan events and quarterly gifts for clie...
  • 1 Day Ago

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Marketing Coordinator
  • Monterey Mushrooms, LLC.
  • Watsonville, CA FULL_TIME
  • We don't just grow mushrooms; we grow and develop people too!" ~ Shah Kazemi ABOUT US: Monterey Mushrooms is proud to provide fresh, locally grown mushrooms to your favorite grocery stores, restaurant...
  • 28 Days Ago

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0 CRM Targeted Marketing Campaign Manager jobs found in Santa Cruz, CA area

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Sports Minded Marketing Coordinator
  • Tidal Management
  • San Jose, CA
  • Customer Service - Entry Level Marketing Coordinator Tidal Management is a premier marketing firm, with its fundamental ...
  • 3/28/2024 12:00:00 AM

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Marketing Assistant
  • Tidal Management
  • San Jose, CA
  • We are actively seeking a motivated Entry Level Marketing Assistant to work on groundbreaking campaigns with an advertis...
  • 3/28/2024 12:00:00 AM

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Entry Level Marketing Communications Associate
  • Tidal Management
  • San Jose, CA
  • Does the thought of associating with the best and brightest in the technical and creative world get your heart pumping? ...
  • 3/28/2024 12:00:00 AM

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Product Marketing Manager
  • Monogoto
  • Mountain View, CA
  • About the Company Monogoto was founded by a team of highly experienced telecommunications, cellular and security experts...
  • 3/28/2024 12:00:00 AM

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Part Time Computer Work from Home Data Entry Job
  • Expert Analytical Solutions
  • Santa Cruz, CA
  • Job Description Part Time Computer Work from Home Data Entry Job Work from Home Online Computer Work - Administration, D...
  • 3/27/2024 12:00:00 AM

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Product Sales Manager (Computer-On-Module Product Line)
  • Ampro ADLINK Technology, Inc.
  • San Jose, CA
  • About Us: Founded in 1995, ADLINK is one of the worlds leading edge computing companies and a technology-leading platfor...
  • 3/26/2024 12:00:00 AM

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Product Sales Manager (Network, Communication & Automotive Product Line)
  • Ampro ADLINK Technology, Inc.
  • San Jose, CA
  • About Us: Founded in 1995, ADLINK is one of the worlds leading edge computing companies and a technology-leading platfor...
  • 3/26/2024 12:00:00 AM

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Branch Office Administrator
  • Edward Jones
  • Soquel, CA
  • Would you call yourself a relationship builder, a problem solver or a critical thinker? If you answered yes, we need you...
  • 1/16/2024 12:00:00 AM

Santa Cruz (/ˈsæntə ˈkruːz/, Spanish: Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2013 the U.S. Census Bureau estimated Santa Cruz's population at 62,864. Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area. Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for CRM Targeted Marketing Campaign Manager jobs
$116,178 to $171,246
Santa Cruz, California area prices
were up 2.5% from a year ago

CRM Targeted Marketing Campaign Manager in Biloxi, MS
On average, a Bachelor's Degree is the highest level of education for a CRM Targeted Marketing Campaign Manager.
December 27, 2019
CRM Targeted Marketing Campaign Manager in Binghamton, NY
Based on our compensation data, the estimated salary potential for CRM Targeted Marketing Campaign Manager will increase 16 % over 5 years.
December 08, 2019