Customer Insights Analyst analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Customer Insights Analyst typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
WHO WE ARE
Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
Do you love finding insights in data that tell a good story? Are you good at reading data and translating it back to the business trends and strategies? We are seeking experienced, energetic, and self-starting technologists to join the Data Cloud team to support our Marketing and Content efforts. You'll be instrumental in helping our Marketing team create compelling content for our target audiences and client companies.
Our Data Cloud team is responsible for the Zeta Identity Graph platform, which captures billions of behavioral, demographic, environmental, and transactional signals, for people-based marketing. As part of this team, the PR Insights Analyst will be understanding how web behaviors correlate with user intent, building automated and detailed reporting systems and dashboards, and providing actionable insights for business strategy, product development and marketing operations.
RESPONSIBILITIES:
REQUIREMENTS:
We are looking for exceptional talent with attention to details and a solid foundation in data analysis, data reporting and visualization. The candidate will have had at least 2 years of experience building analytics workflows using Python/Ruby/Java (or an equivalent language), SQL, and have had experience with Looker/Tableau (or an equivalent BI tool).
QUALIFICATIONS:
GROWTH OPPORTUNITIES:
IDEAL CANDIDATE: Understand business objectives, able to pull together various analysis to support the decision makers accurately and expeditiously, add their own color, analysis and recommendations and optimize and automate the reporting and data visualizations
COMPENSATION RANGE
The compensation range for this role is $70,000.00 - $80,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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