Customer Marketing Manager jobs in Altoona, PA

Company Overview

Founded in 2016, we are proud to be among the first organizations to emerge from Penn State University's Invent Penn State commercialization ecosystem. Our mission is to better understand and address the social, emotional, and mental health needs of students. This commitment led to the development of TEAMtalk, an innovative technology that combines AI and human interaction, allowing children to connect with supportive characters who grow alongside them. Collaborations with esteemed partners such as Penn State and WQED, home of "Mister Rogers' Neighborhood," are essential to expanding our vital work.

TEAMtalk provides a scalable, machine learning and human-centered approach to engage directly with children. Our solution creates a safe, non-threatening, and non-judgmental space for children to express themselves. This holistic system evaluates, coaches, and delivers actionable insights to strengthen children's mental well-being while addressing challenges early through a proprietary triage model based on the Multi-Tiered System of Supports (MTSS). With daily check-ins, evidence-based assessments, and tailored coaching, TEAMtalk equips educators with valuable insights into each student's strengths and areas for growth, enhancing their social and emotional capabilities. It serves as an extension of in-school support teams, mitigating potential issues before they escalate.

Role Summary

As we expand our global presence and enhance the educational impact of our programs, we are seeking a dedicated professional for a dual role in Customer Success and Product Management. We are looking for someone who is passionate about supporting the well-being of students and staff in the K-8 public education sector. This role thrives in a dynamic, startup environment with numerous projects and targeted outcomes.

Responsibilities

Collaborate with leadership to define the product strategy in alignment with business goals.

Develop a product roadmap and backlog that aligns with our strategic objectives.

Work with the development team, UX Design, SEO, Customer Success, Sales & Marketing, and Coaching teams to prioritize the product roadmap and ensure continuous improvements using an agile methodology.

Drive product tasks in JIRA in collaboration with internal stakeholders and U2I.Edlink.

Prepare and present monthly updates on product vision, roadmap, and strategy.

Partner with stakeholders to drive product innovation and ongoing enhancements throughout the product lifecycle.

Oversee product testing with technology and coaching teams to ensure successful deployment across all platforms.

Coordinate product launch dates and communicate updates to ensure smooth rollouts of new features and services.

Support curriculum product development and professional development resources to enhance existing content and integrate new offerings.

Develop and implement comprehensive engagement strategies to ensure customers effectively utilize our products and services, tailoring plans to meet their goals and monitoring their progress.

Assist in creating and updating customer education marketing materials, including competitor comparisons and rubric documentation for the EdTech market.

Maintain the customer knowledge base to ensure effective support and implementation.

Manage various tools including CRM (HubSpot), JIRA, Notion, Fireflies, Canva, Help Desk, etc.

Train internal teams and consultants on new technology tools and oversee onboarding for new hires, ensuring efficient operational practices.

Create presentation slides, landing pages, reports, and other deliverables for various teams in accordance with brand guidelines.

This role requires a proactive, customer-centric mindset, excellent communication skills, and the ability to work collaboratively across multiple teams and departments.

Required Qualifications

5 years of experience in K-12/EdTech in Client Services, Customer Success, Technology, Product Management, or school district instructional/administration roles with familiarity in SEL content, MTSS, and/or mental health support.

Excellent active listening and communication skills.

Adaptability and the ability to remain neutral in various situations.

Proficiency with technology.

Strong service delivery experience with educational SaaS solutions.

Exceptional written and verbal communication skills.

Ability to diagnose needs and translate them into actionable solutions.

Highly organized, self-directed, and process-oriented with the capacity to manage multiple projects simultaneously.

Detail-oriented with strong organizational skills.

Willingness to travel up to 10-20%.

Remote position.

Experience with CRM systems (preferably HubSpot).

Bachelor's degree required in Education, Product Management, Business, Psychology, or related fields.

Relevant certifications in Project Management, technology, or business are required.

Salary

The estimated salary range for this position is $65,000 - $75,000 USD. Salary may vary based on job-related factors, including knowledge, skills, experience, and location. Applications will be accepted through November 15, 2024. The anticipated start date is January 6, 2025.

Benefits

Medical, Dental, and Vision Insurance

Paid Time Off (PTO) with 25 observed holidays and wellness days

Flexible work culture for full-time employees working 30 hours per week

Additional Information

This position is primarily performed indoors in a traditional home office setting. The individual will frequently communicate via phone and computer, requiring the ability to sit or stand for extended periods. Occasional lifting of up to 15 pounds may be necessary. Specific vision abilities include close, distance, color, peripheral vision, depth perception, and the ability to adjust focus.

We are committed to creating an inclusive workplace and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, pregnancy or related conditions, sexual orientation, national origin, genetics, disability, age, or veteran status.

We also provide reasonable accommodations to qualified individuals with disabilities during the employment application process and will consider reasonable accommodations to enable qualified individuals to perform essential job functions.

Employment Type: Full-Time