Customer Marketing Manager jobs in Detroit, MI

Customer Marketing Manager - Remote (USA)

Overview

We are seeking a dynamic Customer Marketing Manager to join our esteemed Internal Marketing team. In this critical role, you will report directly to the VP of Marketing and be instrumental in propelling client growth and satisfaction. This position offers a unique opportunity to enhance client engagement and retention while contributing to the overall success of our organization.

About Our Company

As a leading performance marketing agency specializing in SaaS and technology sectors, we leverage our innovative “Customer Generation” methodology that prioritizes SQLs and effective customer acquisition. Our comprehensive suite of services includes Paid Media, SEO, Performance Creative, and Video, all designed to deliver measurable outcomes for our clients.

Key Responsibilities

• Collaborate with the Operations team to drive customer growth and revenue objectives.
• Develop compelling case studies and success stories in partnership with internal teams and clients.
• Promote customer advocacy by facilitating reviews on pertinent platforms and organizing engagement activities, including meetups and events.
• Partner with the marketing team to create and execute a strategic customer engagement playbook.
• Contribute to initiatives aimed at enhancing Net Revenue Retention (NRR) and expanding the existing client portfolio.
• Acquire a comprehensive understanding of client positioning and value propositions to inform marketing strategies.
• Achieve personal performance targets while supporting overall team success through growth initiatives.
• Create strategies to re-engage former clients and win back their business.
• Enhance and expand referral programs to leverage existing customer networks.
• Manage client communication strategies to ensure clients remain informed and engaged.
• Drive marketing efforts to introduce new offerings to current customers and foster expansion.
• Collaborate with Sales and Operations to maintain an accurate CRM that supports customer growth.
  
  

Required Skills

• Minimum 3 years of experience within B2B SaaS; at least 2 years in customer marketing roles.
• Strong expertise in B2B marketing, with a solid grasp of paid advertising strategies and conversion rate optimization.
• Proficient in using Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Demonstrated ability to work collaboratively across teams and drive effective execution.
• Exceptional verbal and written communication abilities.
• Proven success in meeting customer growth metrics through data-driven strategies.
• Creative mindset with a strategic approach to problem-solving.
• Eagerness to stay abreast of industry trends and best practices.
• Strong organizational skills to manage multiple projects concurrently.
  
  

Career Growth Opportunities

This role provides significant opportunities for professional development, enabling you to enhance your expertise in B2B marketing and customer engagement strategies, which can lead to further advancement within our organization.

Company Culture And Values

We take pride in fostering a diverse and inclusive workplace. Our commitment to a collaborative culture encourages innovation and creativity, ensuring that every team member is valued and empowered.

Compensation And Benefits

• Comprehensive health plans (medical, dental, vision, disability, and life insurance with employer-paid options).
• Mental health support through Spring Health and a Headspace membership.
• Physical wellness initiatives via Gympass membership.
• Generous paid time off policy, including unlimited PTO, holidays, and parental leave.
• 401(k) plan with a 3% company match.
• Annual all-expenses-paid anniversary trip to Newport Beach, CA.
  
  

Work Environment

As a fully remote-first organization, this role allows you the flexibility to work from home while having the option to utilize our Irvine, California office as needed. Candidates must have reliable internet access and maintain a professional virtual workspace, with occasional travel required for client engagements or events.

Our commitment to diversity ensures that all qualified applicants receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, disability, age, or veteran status.

Employment Type: Full-Time