Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Description:
Marketing assistant/Analyst V
On-Site in Columbus IN
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"Summary: Research market conditions in local, regional, or national areas to determine potential sales of a product or service. Responsible for gathering information on competitors and methods of marketing and distribution. Typically has a Bachelors degree or equivalent training and experience with media communication and reporting. Education/Experienceo Bachelors degree in marketing or equivalent training required o 10 years related experience requiredResponsibility levelo Exercises independent judgment with direction from supervisorSkillso Verbal and written communication skills, negotiation skills, customer service and interpersonal skills (Required)o Expert ability to work independently and manage one?s time (Required)o Strong mentoring skills necessary to provide support and constructive performance feedback (Required)o Expert knowledge of principles and methods for showing, promoting, and selling products or services (Required)o Expert ability to develop marketing and pricing strategy (Required)o Expert knowledge of media production, communication and dissemination techniques and methods (Required)Major Job Duties and Responsibilities:o Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services. o Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors. o Develop pricing strategies, balancing firm objectives and customer satisfaction. o Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. o Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. o Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. o Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. o Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. o Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends"
Job Types: Full-time, Contract, Temporary
Pay: $46.00 - $48.28 per hour
Expected hours: No less than 40 per week
Benefits:
Schedule:
Work Location: On the road
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0 Database Marketing Analyst jobs found in Bloomington, IN area