Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
A large telecommunications company is looking for a List Operations Manager to join their Database Marketing team that is responsible for providing marketing data analysis to other groups/executives for their marketing campaign strategy. They will be gathering requirements from stakeholders and thoughtfully analyzing them. Following this, they will engage in negotiations to ensure all parties are aligned. They will then execute the necessary tasks using SQL to extract and manipulate data. The findings will then be communicated effectively through data visualization, leading to the implementation of necessary changes. This process will be managed across various campaigns, including email, direct mail, door-to-door, and outbound telemarketing campaigns. This role is very cross functional so this individual must be a great communicator and the ability to interface with managers and directors.
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