Database Marketing Analyst performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Being a Database Marketing Analyst runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Additionally, Database Marketing Analyst requires a bachelor's degree. Typically reports to a manager. The Database Marketing Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Database Marketing Analyst typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following but other duties may be assigned.
Manage asphalt pricing system which includes pricing of more than 175 different asphalt product codes as it relates to more than 150 different customers.
Manage customer billing accurately and within requested time per company’s requirements. Ensure the system’s billing data is consistently maintained and updated.
Manage, analyze, and prepare correction forms for billing corrections. Recommend billing/rebilling improvements.
Work in conjunction with Territory Managers and Sales Directors to resolve customer issues as they relate to invoicing and pricing.
Perform and maintain customer/carrier setup in loading systems, updating insurance, maintaining projects and products.
Organize and file several asphalt accounting related documents, as needed.
Maintain various Excel reports and Pivot Tables that are necessary.
Provide tonnage reports as needed.
Provide support to Asphalt Logistics Manager by understanding terminal footprint and capabilities.
Responsible for special projects and other related duties as they become known or required.
Communicate price changes to sales team for distribution to outside customers through formal means.
Coordinate bid activities ensuring HRC is compatible with mechanics of the bid solicitation and contract administration.
Distribute Cert A to Mississippi District Testing Engineers based on districts monthly.
Assist in gathering and preparing requested documentation for internal and/or external auditors.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Business, Accounting or Finance is required. Must be computer literate and accomplished in Microsoft products, preferably Excel and Word, and must be an effective communicator in both oral and written correspondence. This position requires the ability to prioritize and coordinate multiple tasks in a fast-paced independent team environment.
CERTIFICATES, LICENSES, REGISTRATIONS:
Valid driver’s license.
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