Database Marketing Manager manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Being a Database Marketing Manager requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. The Database Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Database Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
This position is responsible for assisting in the preparation, design, execution, and analysis for email marketing, direct mail campaigns, and other marketing programs as assigned. This position will also assist the marketing teams in validating data proofs for direct mail campaigns and other promotions as assigned. Develops strong accountable working relationships with internal departments, as well as, outside vendors to coordinate all direct mail campaigns.
• Assist in the planning and implementation of direct mail programs designed to attract and retain new and existing customers to the casino. • Utilize Structured Query Language (SQL), data warehouses, relational databases, and multi-dimensional databases in analyzing various data sources (in-house databases, data warehouse, other third-party data sources, etc.) to develop queries and procedures for extracting and communicating required information.• Assist in the planning and implementation of casino kiosk promotions.• Work closely with Marketing on the planning and implementation of direct mail and email marketing, including proofreading all invites and any relevant collateral. • Work closely with Monarch Rewards Desk and VIP Hosts on guest related inquiries.• Coordinate direct mail projects with mail vendor and Art Department.• Responsible for database integrity (security, data cleansing, NCOA, etc.). • Will review and monitor results from promotions to determine effectiveness and revenue generating impact.• Performs other incidental and related duties as required and assigned.
• Degree in Computer Science, IS, IT or Marketing or the equivalent• Previous Casino Marketing experience preferred• Excellent analytical skills, and high competency in a variety of reporting/analysis programs• Good communication skills both verbal and written• Ability to obtain a Nevada Gaming Registration