PPG Architectural Coatings is now hiring an Associate Marketing Manager! If you are well-rounded in retail, B2C or B2B marketing, read on.
You will support the execution of strategy that builds preference for our DIY & PRO - Consumer brands (including Liquid Nails, Homax, and Mulco) and products sold within the US and Canada.
You will report directly to the Senior Marketing Manager and will work a hybrid schedule based in Cranberry Twp, PA.
Key Responsibilities
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Brand Strategy: Developing and implementing strategic marketing plans to drive brand awareness, growth, and market share for Liquid Nails, Homax, and Mulco products.
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Product Launches & Marketing Campaigns: Managing the marketing activation of new and existing products or product lines, including creating and executing integrated marketing campaigns across various channels such as digital, social media, print, and events to reach target audiences and drive engagement.
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Collaboration: Working closely with cross-functional teams including product portfolio, sales, graphic design, and external partners to ensure alignment and execution of marketing initiatives.
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Brand Messaging and Communication: Developing compelling brand messaging and communication materials such as sales tools, packaging, point-of-sale materials, social media strategy, and website content to effectively communicate product benefits and drive purchase intent.
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Budget Management: Managing marketing budgets effectively to maximize ROI and achieve business objectives.
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Website Content: Work with digital COE team to increase website content and implement website updates related to SEO, product launches, content and digital assets.
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Measurement: Know and understand business parameters including engagement, impressions, and reach. Lead recommendations and presentation of new ideas to increase above metrics.
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Manage projects and cross-functional teams to launch products and marketing communication programs and in-store merchandising platforms.
Qualifications
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2-4 years marketing experience.
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Bachelor’s Degree in Marketing or related field is required.
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Experience in B-to-B marketing or retail marketing.
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High-level of overall passion and curiosity for both B2B and B2C marketing.
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Bilingual in French or Spanish would be an addition.
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PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
About us:
Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.. To learn more, visit www.ppg.com and follow @ PPG on Twitter.
The PPG Way
Every single day at PPG:
We partner with customers to create mutual value.
We are “One PPG” to the world.
We trust our people every day, in every way.
We make it happen.
We run it like we own it.
We do better today than yesterday – everyday.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email recruiting@ppg.com.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
Benefits will be discussed with you by your recruiter during the hiring process.