Digital Account Coordinator jobs in Los Angeles, CA

Who We Are 

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It’s a journey with no finish line, and that’s just the way we like it. That’s why we’re looking for talented individuals who share that passion to come join our team. 

Are you ready to Advance Beyond Ambition?

Responsibilities. 

- Direct client strategies to develop and maintain corporate image and identity, which
includes the use of logos, signages, and social media profile and plan and execute
social media strategies and campaigns to increase social media interaction and brand
awareness.
- Approach brand from holistic marketing perspective, view all media and
forms of digital marketing, communications and advertising to develop outcomes that
meet client objectives.
- Write interesting and effective press releases, prepare
information for media kits, and develop and maintain company internet or intranet web
pages and create original, engaging and effective communication material for Chinese
social media platforms, including Weibo and WeChat, to attract Chinese audience’s
attention.
- Design and edit promotional publications for clients, such as brochures, and
literature release to increase social media presence and generate original Chinese
visual and copy ideas for advertising and marketing to align with global marketing ideas
and campaigns.
- Develop and manage public relations strategies for clients that facilitate
consumer relations or the relationship between parts of the company, such as the
managers and employees, or different branch offices, with consumers and partners by
developing platforms that allows our team to answer and elevate inquires, as well as
respond and monitor comments on Chinese social media platforms with Chinese native
tactics to increase brand accessibility and credibility.
- Assign, supervise, and review the activities of public relations staff to create, manage and grow clients’ presence through WeChat, Weibo and other relevant online platforms. Incorporate monthly social media
performance and Chinese social media environment to create effective social media
engagement to dispel negative news with consumers and develop, implement, and
maintain crisis communication plans for clients.
- Utilize Chinese culture, market and
audience insights to direct activities of internal teams and external parties, such as the
client marketing or advertising departments, develop and implement communication
strategies and information programs that correspond to public relations strategies.
- Develop briefs that integrate market research on our client’s client base, company
background, goals and objectives, and measurements of success to convince our
clients of our marketing strategy.
- Evaluate client public relations strategy by examining
the success of existing advertising and promotion programs for compatibility with public
relations objectives and timetables.
- Develop client reports that provide feedback on the
progress of public relations goals, report on strategic strengths and weaknesses, and
recommend changes to public relation strategies. Identify main client groups and
audiences, determine the best way to communicate publicity information to them for the
purpose of developing communication plans.
- Track and leverage new features on Chinese social media platforms, as well as trending topics in the Chinese media environment to create innovative social media deliverables.
- Conduct competitive,
industry, or client research for presentations, pitches, or industry analysis.
- *10%-20% travel required for both US domestic and international travel.

Job Requirements:

Recruitment Process:

You will be contacted by our team within 72 hours of your application. Our recruitment process takes a maximum of 21 days from the first interview and you will be notified in case of success or failure.