Digital Content Specialist jobs in East Hartford, CT

Experience: 1-3 years’ experience in PPC

Required Education: Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred

Client Facing: YES

JOB SUMMARY

Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded PPC Account Lead to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 25% of your time communicating with clients, 40% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices are required to succeed in this role.

RESPONSIBILITIES

• Define budget and CPA thresholds for all campaigns
• Optimize and create campaigns, keyword targets and ad copy
• Develop, manage, and optimize retargeting
• Find and implement new opportunities in search, social, lead generation, and display
• Provide feedback to clients on landing pages
• A/B testing across multiple channels
• Analyze & interpret results for the clients with steps needed for continuous improvement
• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE

1-3 years of experience in:

• Managing $50k Monthly Budgets
• Search (Google Ads, Microsoft)
• Retargeting (Google, Facebook)
• Researching Keywords (SEMRush)
• Social Advertising (Facebook, TikTok, LinkedIn, Twitter, Pinterest)
• Video Advertising (YouTube)
• Shopping Feed Optimization & Shopping Campaign Management
• Google Analytics

QUALIFICATIONS

• History of achieving results by meeting or exceeding client goals.
• Proven ability to scale paid traffic while maintaining CPA targets.
• Knowledge of how paid & organic traffic work together
• Capacity to analyze demographics to maximize return on client marketing investment dollars
• Highly organized with the ability to work on divergent brands and projects
• Effectively manage a small team
• Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
• The ability to self-manage time (remote), adapt to changing environments and ultimately measure on results
• An understanding of how conversion tracking works and the best ways to set it up
• Shopify knowledge is a plus
• Google AdWords/Analytics Certification preferred

Your base pay will be based on a number of factors, including knowledge, skills, qualifications, and experience.