The Digital Content Specialist I researches, coordinates, edits and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Curates content used for a variety of web, mobile, and other platforms. Being a Digital Content Specialist I guides content writers in the creation of targeted content. Sources and selects content from vendors and other sources. In addition, Digital Content Specialist I analyzes content needs and studies content consumption data to optimize content and develop a schedule for updates, archiving, and ongoing production of content. Experienced using a variety of content-management tools. Requires a bachelor's degree. Typically reports to a manager. Being a Digital Content Specialist I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Digital Content Specialist I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
13 WREX is seeking a dynamic and proactive Digital Content Manager to lead our digital initiatives
This leadership position is pivotal in continuing our newsroom standard of being a digital-first environment.
We are looking for a visionary leader who can elevate our digital properties while coaching and holding our team to the highest standards of excellence.
Essential Duties and Responsibilities:
Management Leadership: Lead and manage a team of digital content creators, including anchors, reporters, and producers, fostering a collaborative and innovative environment.
Strategic Vision: Develop and execute a strategic vision for digital content, guiding the team towards providing relevant and engaging content across all platforms.
Content Production: Oversee the production of original digital content across all platforms including websites, apps, and social media, ensuring alignment with the overall editorial strategy.
Editorial Judgment: Exercise exceptional editorial judgment, particularly during fast-paced breaking news situations, ensuring accurate and timely online reporting.
Collaborative Partnerships: Work closely with the News Director, Content Manager, and Executive Producer to execute newsroom initiatives and foster synergy across platforms.
Audience Growth: Utilize metrics to prioritize digital content and make placement decisions aimed at growing digital audiences.
Quality Assurance: Provide meticulous copy editing to ensure adherence to prescribed editorial style and formatting guidelines.
Standards Adherence: Uphold company standards for journalistic integrity and production quality in all content.
Specialized Knowledge/Skills/Abilities:
- Proficiency in online content management systems, preferably BLOX.
- Extensive experience in engaging audiences across various social media channels including Facebook, Twitter, Instagram, IGTV, and YouTube.
- Strong written communication skills, with the ability to craft engaging and shareable content.
- Excellent understanding of AP style, SEO best practices, and familiarity with Google Analytics.
- Basic proficiency in Photoshop and video editing, with foundational knowledge of HTML.
- Outstanding multitasking abilities, capable of managing multiple projects simultaneously.
- Experience with video shooting for digital platforms is desirable.
Education/Experience:
- Bachelor's degree in Communication/Journalism or related field required.
- Minimum of 2 years of experience in digital content creation and journalism.
NOTE: This is NOT an entry level position.
Work Environment/Mental/Physical Requirements:
- This role operates in a high-stress office environment with tight deadline pressures.
- Daily prioritization and multitasking are required, often managing multiple projects simultaneously with frequent changes in direction and priority.
- Availability to work outside of normal business hours, including nights and weekends, is essential.
NOTE: This job description outlines the primary responsibilities for the position and is not exhaustive; additional duties may be assigned as needed.
The Rockford Television market is a great place to live with numerous colleges and universities, good quality of life, low-cost of living, ample recreation and close proximity to Chicago, Madison, Milwaukee, and Minneapolis.
Note: Applicants must complete a background check and motor vehicle history check to be considered for this position.
WREX is proud to be an Allen Media Group | Broadcasting station.
If you would like to be part of our award-winning team, send your resume:
WREX-TV
Gregory Deffenbaugh, News Director
P.O. Box 530
Rockford, IL 61105
gdeffenbaugh@wrex.com
Job Types: Full-time, Contract
Pay: $40,000.00 - $42,000.00 per year
Benefits:
Schedule:
Education:
Work Location: In person
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