Digital Marketing Analyst jobs in Allentown, PA

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Specialist
  • Clutch Group, Inc.
  • Lehigh, PA FULL_TIME
  • Role/Title: Digital Marketing Specialist
    Location: Lehigh Valley, PA
    Rate Range: $60-90k DOE
    Hybrid- 3 days onsite

    Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.

    Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.

    We care, we're honest, and we hustle—that's what makes us Clutch.

    Clutch is looking for a Digital Marketing Specialist with marketing agency experience for a client of ours.

    Responsibilities:
    • Control campaign spending, optimize performance, and offer strategic recommendations.
    • Review and edit content for SEO compliance and stay updated on industry trends.
    • Conduct A/B tests, collaborate with designers, and troubleshoot website issues.
    • Manage and optimize digital marketing campaigns, including budget monitoring, bid management, keyword research, on-site conversion, and strategies.
    • Coordinate with clients, executives, and creative director for timely campaign launches.
    • Develop and maintain microsites, search, email campaigns, websites, PPC, SEM, display ads, social media, landing pages, programmatic advertising ecosystems, and track campaign components.
    • Generate reports, provide updates.

    Required skills:
    • Familiarity with Google Ads, Google Tag Manager, G-Suite.
    • Ability to build in WordPress, with knowledge of HTML, CSS, and JavaScript as a plus.
    • 3-5 years of digital marketing experience, specializing in organic & paid campaigns.
    • 3-5 years of digital strategy and leadership experience.
    • Proficiency in data-driven marketing strategies and organizational skills.
    • Competence in Microsoft Office 365 and digital analytics tools like Google Analytics.
    • Experience with data visualization tools like Google Data Studio preferred.
    • Self-motivated with a growth mindset, and agency experience is beneficial.
    • Previous experience working in a marketing, advertising, or media agency environment.
    • Ability to project management and pivot between tasks within timelines.

    If you are interested in this opportunity, please apply today.
  • 25 Days Ago

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Digital Marketing Copywriter
  • Internet Inspirations
  • Stroudsburg, PA FULL_TIME
  • Internet Inspirations is currently seeking a full-time copywriter to join our company of marketing professionals. This is a full-time position onsite at our office in Stroudsburg, PA and is not a work...
  • 1 Day Ago

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Head of Digital Marketing
  • Clutch Group, Inc.
  • Easton, PA FULL_TIME
  • Role/Title: Head of Digital Marketing Location: Easton PA Salary: up to $120k Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps ...
  • 4 Days Ago

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HYBRID Paid Search/Digital Marketing Analyst (Up to $125K, Google Analytics Cert.)
  • #twiceasnice Recruiting
  • Allentown, PA FULL_TIME
  • Digital Marketing Analyst (Google Analytics Cert. Req.) - HYBRIDLocation: Within ~1.5 hours of North Philadelphia (PA, NJ, NY)Salary: $115,000-$125,000 plus discretionary annual bonus ~10%Benefits: Me...
  • 4 Days Ago

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Wireless Retail Sales Associate - W2497
  • Influence Marketing
  • PHILLIPSBURG, NJ FULL_TIME
  • Overview WIRELESS SALES ASSOCIATE (MOBILE EXPERT) Who are we? OSL is a dynamic, people-driven company providing outsourced sales services for some of North America’s biggest Fortune 500 companies. We ...
  • 1 Month Ago

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Wireless Retail Sales Associate - W2641
  • Influence Marketing
  • ALLENTOWN, PA FULL_TIME
  • Overview WIRELESS SALES ASSOCIATE (MOBILE EXPERT) Who are we? OSL is a dynamic, people-driven company providing outsourced sales services for some of North America’s biggest Fortune 500 companies. We ...
  • 1 Month Ago

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0 Digital Marketing Analyst jobs found in Allentown, PA area

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Employee Benefits Financial Analyst Level III
  • World Insurance Associates, LLC.
  • Berwyn, PA
  • Summary World Insurance Associates is a unique insurance organization offering top products and services from major prov...
  • 3/27/2024 12:00:00 AM

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Business System Technology Specialist II - Quality Management
  • B. Braun Medical Inc.
  • Bethlehem, PA
  • Overview: About B. Braun B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures...
  • 3/26/2024 12:00:00 AM

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Senior Pricing Analyst
  • Saint-Gobain North America
  • Malvern, PA
  • What’s the job? This position is responsible for process and system controls to ensure integrity and accuracy within pro...
  • 3/25/2024 12:00:00 AM

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Marketing Analyst
  • 24 Seven Talent
  • King of Prussia, PA
  • Marketing Analyst You will analyze our clients marketing campaign performance to extract, analyze, and report on finding...
  • 3/25/2024 12:00:00 AM

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Performance Marketing Analyst - Onsite
  • Newrez LLC
  • Fort Washington, PA
  • Exceed the expectations of our residential mortgage borrowers & business partners through superior service, simple proce...
  • 3/25/2024 12:00:00 AM

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Creative Marketing Representative/Market Analyst
  • van Hoekelen Greenhouses, Inc.
  • McAdoo, PA
  • THE BASICS Maintain website content. Create and maintain an annual catalog. Improve SEO for online presence. Email marke...
  • 3/24/2024 12:00:00 AM

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Sr. Digital Products Owner
  • Saint-Gobain North America
  • Malvern, PA
  • What’s the job? As a Sr. Digital Products Owner, you will be part of a highly engaged and cross-industry talented team t...
  • 3/24/2024 12:00:00 AM

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Senior Business Analyst
  • Automated Financial Systems, Inc. (AFS)
  • Exton, PA
  • Role Overview: This role is for a Senior Business Analyst to support Commercial Banking and Loan Syndications. Manage th...
  • 3/24/2024 12:00:00 AM

Allentown (Pennsylvania Dutch: Allenschteddel) is a city located in Lehigh County, Pennsylvania, United States. It is Pennsylvania's third most populous city and the 231st largest city in the United States. As of the 2010 census, the city had a total population of 118,032 and is currently the fastest growing city in all of Pennsylvania. It is the largest city in the metropolitan area known as the Lehigh Valley, which had a population of 821,623 residents as of 2010[update]. Allentown constitutes a portion of the New York City Combined Statistical Area and is the county seat of Lehigh County. ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$57,731 to $74,516
Allentown, Pennsylvania area prices
were up 1.5% from a year ago

Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020