Digital Marketing Analyst jobs in Burlington, VT
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Digital Marketing Specialist I
- Flow Control Group
-
South Burlington, VT
FULL_TIME
-
Company: Instrumart
About Us
"There's an engineer behind everything we sell.”
This isn't just a tagline. We have a team of 20 applications engineers that serve as our primary sales force, troubleshooters, and technical support staff. Yeah, we ask a lot of them but they're pretty smart. If you know what you're looking for, you can quickly and easily go online or call us to place an order. But, if you have a question or aren't entirely sure what you need or what might work best, then call us! Our engineer will work with you to find the best solution for your unique situation and, once you've made your purchase, they will continue to provide support for the life of that product.
Summary
The Digital Marketing Specialist is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.
Responsibilities
Search Engine Marketing:
- Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages onwww.instrumart.com
- Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
- Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics
- Monitor and analyze account performance in search, display, remarketing, and video campaigns
- Research and develop keyword sets for each new product
- Write and design compelling text and image ads Search Engine Optimization:
- Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
- Identify and implement strategies for increasing relevant organic site traffic
- Create custom content for Instrumart.com via blog posts and application notes
- Contribute to building the Instrumart brand by managing Instrumart’s social media profiles
- Create, plan, coordinate, and execute Instrumart’s social media strategy
- Maintain Instrumart’s social media calendar, gathering and creating custom content for
Required Skills:
- 0-3 years experience in SEM and SEO strategies or Bachelor’s Degree in a related field
- Understanding of digital marketing strategies and online customer acquisition
- Prior experience with Google Adwords, Google Analytics, and Keyword Planner Tool
- Knowledge of Moz Research Tools, Google Shopping/Merchant Center, Facebook & Linked In for Business
- Knowledge of search engine algorithms and ranking strategies
- Strong organizational skills and the ability to handle competing priorities
- Strong interpersonal and verbal communication skills
- Strong written communication skills
- High levels of self-motivation and personal initiative
#FCG-L
#LI-HS
No Agencies, Please - 15 Days Ago
Digital Marketing Specialist II
- Flow Control Group
-
South Burlington, VT
FULL_TIME
- SummaryThe Digital Marketing Specialist II is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified custome...
- 8 Days Ago
Digital Marketing Specialist
- DM Clinical Research
-
Cambridge, VT
CONTRACTOR
- Digital Marketing SpecialistThis position requires a go-getter attitude, attention to detail, and creative thinking. Facebook and Google Ads experience is required for this role. The ideal candidate w...
- 1 Month Ago
Digital Marketing, Manager - AEM
- PRICE WATERHOUSE COOPERS
-
Montpelier, VT
OTHER
- A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus o...
- 30 Days Ago
Specialist, Digital Marketing Operations (Remote in US/Canada) Eastern Time Zone
- Power Factors
-
Williston, VT
OTHER
- ABOUT POWER FACTORS Power Factors develops software that accelerates the global energy transition by empowering all renewable energy stakeholders to collaborate, automate critical workflows, and make ...
- 25 Days Ago
Print Production Supervisor
- Subatomic Digital LLC
-
Williston, VT
FULL_TIME
- RESPONSIBILITIES, KNOWLEDGE AND ABILITIES: Operation, use, minor repair, and maintenance of printing and related equipment Adjusting schedule to flex for holiday surges; including but not limited to F...
- 11 Days Ago
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0 Digital Marketing Analyst jobs found in Burlington, VT area
Principal Technical Product Owner, SAP SuccessFactors
- Pegasystems
-
East Montpelier, VT
- Principal Technical Product Owner, SAP SuccessFactorsJob Category: Product ManagementLocation: US - Connecticut - Remote...
- 4/22/2024 12:00:00 AM
Senior Analyst - Model Validation (US Remote)
- Ally
-
Montpelier, VT
- **General information****Ref #** 17204**Remote?** Yes**Ally and Your Career***Ally Financial only succeeds when its peop...
- 4/22/2024 12:00:00 AM
Advertising Operations Analyst
- Quorum
-
Burlington, VT
- Advertising Operations Analyst Quorum is a performance-based advertising platform that combines real-world audience data...
- 4/21/2024 12:00:00 AM
Senior Analyst, Energy Division – Survey and Evaluation Specialist
- Cadmus
-
Montpelier, VT
- **Overview** **What Youll Be Doing** Cadmus seeks a survey and evaluation specialist to join the Market Research & Custo...
- 4/21/2024 12:00:00 AM
Advertising Operations Analyst
- Quorum
-
Burlington, VT
- Advertising Operations Analyst Quorum is a performance-based advertising platform that combines real-world audience data...
- 4/19/2024 12:00:00 AM
About Burlington, Vermont
Burlington is the most populous city in the U.S. state of Vermont and the seat of Chittenden County. It is located 45 miles (72 km) south of the Canada–United States border and 94 miles (151 km) south of Montreal. The city's population was 42,452 according to a 2015 U.S. census estimate. It is the least populous municipality in the United States to be the most populous incorporated area in a state.
A regional college town, Burlington is home to the University of Vermont (UVM) and Champlain College, a small private college. Vermont's largest hospital, the UVM Medical Center, is located within t...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$57,285 to $73,940
Burlington, Vermont area prices
were up 1.6% from a year ago
were up 1.6% from a year ago
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020