Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Role: Digital Marketing Specialist
Location: Butte, MT
Job Type: Full Time
Responsibilities:
Build and manage comprehensive paid media, paid search, and paid social media campaigns in support of our domestic and international sales team.
Sharpen and adjust Digital Marketing Strategy based upon digital metrics and Key Performance Indicators for maximum effectiveness in Brand Awareness and Lead Generation.
Develop marketing collateral, including images, videos, and text copy for paid media campaigns in collaboration with the marketing team.
Develop and present data for relevant email campaigns using Salesforce and Google Analytics.
Qualifications:
BS in Business, Marketing, or equivalent.
Technology Savvy Skills are Imperative, BS in Engineering or Physics is a plus.
4-8 Years of Successful Experience in a Digital Marketing role or equivalent.
Creative capabilities (creative writing, graphics, audio, and video) are essential.
Experience with Salesforce, Programmatic advertising, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, Pardot, and LinkedIn Ads Campaign Manager.
Relocation or Currently Living in Butte or surrounding area and able to commute reliably to Butte location.
This position is on-site, not remote or hybrid.
Impeccable attention to detail, good organizational skills, and an ability to work independently.
Exceptional Benefits Package Includes:
Flexible benefit plan
401(k) contribution
401(k) matching
401(k) Profit sharing
Health/Medical insurance
Dental insurance
Health savings account
Life insurance
Vision insurance
Generous Vacation Package
Paid Holidays
Relocation Allowance
Life insurance and disability benefits
Tuition assistance
Job Type: Full-time
Pay: $50,000.00 - $70,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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