Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Candidate is U.S. Citizen or Permanent Resident
Position Summary: The Digital Marketing Specialist I (one) adds value to BAPI and the Marketing Team by creating and implementing effective digital marketing collateral to help promote BAPIs image and brand globally through digital media sources. This role must develop print and online marketing content across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets for marketing campaigns and maintain them over time.
Principle Responsibilities:
Create and implement effective digital marketing content to support BAPIs expansion to international markets
Coordinate / support the creation of social media digital content in various forms (e.g. website? blogs? video content, press releases and podcasts)
Website Management & Design including updates, enhancements and ecommerce
Search Engine Optimization (SEO)
Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.
Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.
Requirements:Education Requirements (R/Required, P/Preferred):
(P) Associate's Degree, Trade or Technical School
(P) Bachelor's Degree
Degrees Preferred: Marketing, Communications, or Business Administration/Management with emphasis in Marketing
Training, Skills, Knowledge and Experience
Specific Training in this field (R/Required, P/Preferred):
Experience/Knowledge in this field (R/Required, P/Preferred):
General Experiences/Knowledge/Skills:
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