Digital Marketing Analyst jobs in La Crosse, WI

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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Digital Marketing Specialist I
  • Building Automation Products Inc
  • Mills, WI FULL_TIME
  • :

    Candidate is U.S. Citizen or Permanent Resident

    • Position is Located in Gays Mills, WI

    Position Summary: The Digital Marketing Specialist I (one) adds value to BAPI and the Marketing Team by creating and implementing effective digital marketing collateral to help promote BAPIs image and brand globally through digital media sources. This role must develop print and online marketing content across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets for marketing campaigns and maintain them over time.

    Principle Responsibilities:

    Create and implement effective digital marketing content to support BAPIs expansion to international markets

    1. Create graphic materials to support the needs of our tradeshow and travel schedule
    2. Develop and maintain digital content for printed materials such as catalogs, brochures, flyers, signage, business cards, etc.
    3. Develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, research, social media, and other forms of marketing copy
    4. Maintain awareness of new and culturally competent marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
    5. Contributing to department collaborative creative ideas & strategy planning sessions as well as contributing to keeping a modern standard to the brand's front-facing design

    Coordinate / support the creation of social media digital content in various forms (e.g. website? blogs? video content, press releases and podcasts)

    1. Develop culturally targeted social media content, content scheduling/calendars for a variety of social media platforms, such as Facebook, LinkedIn, YouTube, or other approved platforms
    2. Coordinate with teammates on ways to enhance online visibility and social engagement
    3. Capture, archive and post relevant company event content on appropriate social media platforms
    4. Report metrics for various campaigns to determine effectiveness

    Website Management & Design including updates, enhancements and ecommerce

    1. Develop and update content for use on all web entities
    2. Assist in maintaining website ecommerce data
    3. Seek opportunities for improvements or advancements on the visual and written presentation of the website's content and user experience

    Search Engine Optimization (SEO)

    1. Implement a working knowledge of SEO standards and practices and apply to content within the public facing website(s)

    Maintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks.

    Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.

    Requirements:

    Education Requirements (R/Required, P/Preferred):

    (P) Associate's Degree, Trade or Technical School

    (P) Bachelor's Degree

    Degrees Preferred: Marketing, Communications, or Business Administration/Management with emphasis in Marketing

    Training, Skills, Knowledge and Experience

    Specific Training in this field (R/Required, P/Preferred):

    1. (R) Demonstrable skill with Adobe Creative Suite Software (InDesign, Photoshop, Premiere, Illustrator, XD, Dimension, and Acrobat) as well as Microsoft Office Suite
    2. (R) Experience managing social media platforms including Facebook, LinkedIn, YouTube or other approved media platform
    3. (R) Ability to understand a technical product and industry
    4. (R) 1 years of experience in a marketing department or equivalent

    Experience/Knowledge in this field (R/Required, P/Preferred):

    1. (R) Well-developed writing ability and excellent grammar
    2. (R) Proven ability to handle multiple projects simultaneously

    General Experiences/Knowledge/Skills:

    1. Culturally Competent
    2. Exceptional communication skills, demonstrated ability to communicate respectfully, culturally competent and collaboratively
    3. Excellent Ability to communicate in verbal, written and electronic forms in a professional manner when working with employees, vendors and company contacts


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Marketing Analyst
  • Organic Valley
  • Cashton, WI FULL_TIME
  • Marketing AnalystIf a company is going to make a difference in today’s world, it’s going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfa...
  • 9 Days Ago

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Digital Marketing Coordinator - Global Partner Affiliate Marketing
  • PESI
  • Eau Claire, WI FULL_TIME
  • What We Do: At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contribu...
  • 1 Day Ago

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Digital Marketing Strategist – Email Marketing (remote or in office)
  • PESI
  • Eau Claire, WI FULL_TIME
  • What we do: At PESI we reach millions of professionals daily, offering them advanced training so that they can help others to achieve hope and healing. Our work has a deeper purpose; one that contribu...
  • 9 Days Ago

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Marketing and Sales Specialist
  • Alevity Marketing Solutions Inc
  • Eau Claire, WI FULL_TIME
  • As a Marketing and Sales Specialist you will learn how to effectively execute an in-store marketing campaign for one of our Fortune 500 Clients. The Marketing and Sales Specialist is usually the first...
  • 1 Month Ago

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Digital Director
  • Adams Publishing Group LLC
  • Eau Claire, WI FULL_TIME
  • Digital Marketing Director DEPARTMENT: Advertising REPORTS TO: Regional President and Adams Vice President of Digital STATUS & GRADE: Exempt SUPERVISES: Yes EMPLOYMENT: Regular Full Time REG. HOURS: 4...
  • 15 Days Ago

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0 Digital Marketing Analyst jobs found in La Crosse, WI area

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Brand Ambassador - Winona, Minnesota
  • STILLY
  • Winona, MN
  • STILLY™ is a lifestyle brand centered around a category of adult beverages - called a "stilly," which is made with premi...
  • 3/28/2024 12:00:00 AM

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Online Survey Taker. Earn up to $25 per survey. - Remote
  • Earn Haus
  • La Crosse, WI
  • Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you ar...
  • 3/28/2024 12:00:00 AM

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C.D.S. Product Owner
  • Trane Technologies
  • La Crosse, WI
  • At Trane TechnologiesTM and through our businesses including Trane® and Thermo King®, we create innovative climate solut...
  • 3/28/2024 12:00:00 AM

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Online Survey Taker - Remote - Earn up to $25 per survey
  • Earn Haus
  • Winona, MN
  • Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you ar...
  • 3/28/2024 12:00:00 AM

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Jailer (Correctional Officer)
  • La Crosse County, WI
  • La Crosse, WI
  • Salary: $26.42 Hourly Location : La Crosse, WI Job Type: Full Time Department: Sheriff Opening Date: 03/08/2023 Overview...
  • 3/28/2024 12:00:00 AM

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Teachers (FT&PT)
  • The Learning Experience
  • La Crosse, WI
  • Responsibilities Use a growth mindset to develop young minds and inspire a love of learning Create a safe, nurturing env...
  • 3/28/2024 12:00:00 AM

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NP/PA Congestive Heart Failure (CHF) Clinic
  • Gundersen Health System
  • La Crosse, WI
  • We are seeking a Nurse Practitioner or Physician Assistant to join a well-respected cardiology practice in La Crosse, Wi...
  • 3/28/2024 12:00:00 AM

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Customer Engagement Manager>
  • PetSmart, Inc.
  • Onalaska, WI
  • PetSmart, Inc. - 9342 State Highway 16 [Department Supervisor] As a Customer Engagement Manager at PetSmart, Inc., you'l...
  • 3/26/2024 12:00:00 AM

La Crosse is located on the western border of the midsection of Wisconsin, on a broad alluvial plain along the east side of the Mississippi River. The Black River empties into the Mississippi north of the city, and the La Crosse River flows into the Mississippi just north of the downtown area. Just upriver from its mouth, this river broadens into a marshland that splits the city into two distinct sections, north and south. According to the United States Census Bureau, the city has a total area of 22.54 square miles (58.38 km2), of which, 20.52 square miles (53.15 km2) is land and 2.02 square m...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$53,229 to $68,704
La Crosse, Wisconsin area prices
were up 1.3% from a year ago

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In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020