Digital Marketing Analyst jobs in Spartanburg, SC

Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Analyst jobs

S
Digital Marketing Manager
  • Spartanburg Methodist College
  • Spartanburg, SC FULL_TIME
  • Digital Marketing Manager
    Full-Time, Hybrid (potential for 100% remote for the right candidate)
    Spartanburg Methodist College seeks a full-time Digital Marketing Manager who will be responsible for strategy, placement, optimization and regular reporting on digital advertising and marketing campaigns for SMC’s online programs. You will be primarily focused on developing campaigns for paid search, display, email and social media advertising programs. In our fast-paced, dynamic environment, the Digital Marketing Manager is a key contributor to attracting new traditional age and adult students to our online programs, with a strong focus on growing enrollment among Spartanburg County residents. You will establish KPIs and other metrics to ensure we are meeting campaign goals and will continuously monitor advertising and marketing effectiveness to ensure a solid ROI. You have strong analytics skills, a results-oriented approach and a curious mindset.
    This position reports to the Vice President for Marketing.
    Key Responsibilities:
    • Setup, ongoing optimization, and management of PPC/digital advertising campaigns with priority given to SMC Online programs and Spartanburg County lead generation
    • Audience and keyword research, landing page development, setup of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs
    • Dashboard creation, analysis of campaign data and bi-weekly reporting on KPIs to include recommendations and strategy
    • Plan, implement, and monitor best-practice SEO strategies by using insights gathered from keyword research, on-page analysis, and technical audits
    • Plan, implement, and monitor email campaigns to leads, inquiries and applicants to drive them toward enrollment
    • Participate in meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
    • Actively collaborate with the Director of Enrollment Marketing and Director of Marketing Communications to align digital advertising campaigns with other ongoing initiatives
    • Serve as a subject matter expert, staying on top of the latest trends in digital advertising, analytics and online student acquisition.
    • Acquire and maintain technical certifications related to area of expertise
    • Additional responsibilities may be added based on the experience and skillset of the employee in the role
    Professional Competencies:
    • Exceptional quantitative /analytical skills
    • Ability to manage multiple tasks with effective resolution of conflicting priorities
    • Ability to manage and meet multiple, concurrent deadlines for ongoing annual campaigns and new initiatives
    • Ability to communicate effectively and professionally
    • Must be a team player who is also comfortable working independently with minimal supervision
    • Driven, forward-thinking individual with the ability to develop strategic digital advertising solutions to reach a diverse set of target audiences
    • Ability to present data as actionable insights and recommendations
    • Adaptive to change
    • Positive attitude and team spirit
    • Experience or interest in higher education marketing is a plus
    • Experience or interest in the online education industry is a plus
    Qualifications:
    • Bachelor’s degree in advertising, marketing, communications (or a related field)
    • Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
    • Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics (including GA4), TikTok, Instagram, LinkedIn, Facebook, and others.
    • Proficient in Google Looker Studio, and/or other comparable data analytics and visualization tools
    • Proficient in the use of collaboration tools such as Teamwork, Basecamp, Monday, etc.
    • Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
    • Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
    • Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
    • Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
    • Basic understanding of HTML, CSS and JavaScript is preferred
    • Experience in creating email and text campaigns marketing automation platforms such as Hubspot, Marketo, Act-On, Slate or similar is preferred

    About the College: Founded in 1911, Spartanburg Methodist College is a private residential liberal arts institution serving a diverse student population within the United Methodist Connection. Since its founding as the first co-op school in the nation, SMC has remained dedicated to its mission to connect education and employment. After over 100 years as an Associate Degree granting institution, the college launched its first bachelor’s degree in 2019. SMC is growing significantly, adding new programs, and consistently evaluating operations because of a campus-wide commitment to innovation and a passion for designing all campus programs to serve its student population intentionally. Today, the college’s emphasis on education and employment includes a unique professional development concentration comprised of eight required courses for students seeking associate and bachelor’s degrees. SMC is committed to its student demographic and believes that global impact is possible through their success.
    Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members.
    All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program.
    SMC does not maintain an open application file. Unsolicited resumes will not be considered.
  • 24 Days Ago
Apply this Job
S
CWR Material Handler, Lvl 4 -2nd Shift
  • Siemens Digital Industries Software
  • Roebuck, SC FULL_TIME
  • JOB STATEMENT Support the Production lines in the movement of freight, stock, supplies and other materials from one area to another, loading and unloading items onto trucks, shelves or pallets. Coordi...
  • 1 Month Ago
Apply this Job
S
Procurement Specialist
  • Siemens Digital Industries Software
  • Spartanburg, SC FULL_TIME
  • Position Title: Procurement Specialist Location: Peachtree Corners, GA Who designs your future? You do. Are you looking for a career where you can showcase your passion for innovation and digitalizati...
  • 1 Month Ago
Apply this Job
S
Machine Operator, CNC Level 3 - 12 hour C shift Roebuck, SC
  • Siemens Digital Industries Software
  • Roebuck, SC FULL_TIME
  • We're looking for dedicated people with the skills and vision to build a better tomorrow by joining our manufacturing team! Level 4 Fabricators earn $24.37 hourly for eligible shifts! 12 hour shifts r...
  • 1 Month Ago
Apply this Job
S
Tool & Die Technician - 1st Shift
  • Siemens Digital Industries Software
  • Roebuck, SC FULL_TIME
  • We create environments that care. Within the Business Unit Electrical Products (EP) we are shaping the future of all products and technologies for a smart electrical infrastructure that is seamlessly ...
  • 1 Month Ago
Apply this Job
S
Manufacturing IT Support Lead
  • Siemens Digital Industries Software
  • Roebuck, SC FULL_TIME
  • Knowledge for the world of tomorrow. Siemens Smart Infrastructure combines the real and digital worlds across energy systems, buildings and industries, enhancing the way people live and work and signi...
  • 1 Month Ago
Apply this Job
View All Digital Marketing Analyst Jobs
Salary Company Skills How To Become Job Openings
Filters

Clear All
  • Filter Jobs by companies
  • More
Salary Company Skills How To Become Job Openings

0 Digital Marketing Analyst jobs found in Spartanburg, SC area

R
Marketing Assistant
  • RTO National
  • Greenville, SC
  • We are growing! Come and join us! Due to continuous growth, we are currently recruiting for a Marketing Assistant. We re...
  • 4/18/2024 12:00:00 AM
Apply this job
S
Online Survey Taker (Remote)
  • Survey Junkie
  • Lockhart, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/18/2024 12:00:00 AM
Apply this job
C
CDS Full Time Event Manager - Product Demonstration
  • Club Demonstration Services
  • Greenville, SC
  • CDS Full Time Event Manager - Product Demonstration Club Demonstration Services (CDS) is in need of an Event Manager res...
  • 4/16/2024 12:00:00 AM
Apply this job
S
Online Survey Taker (Remote)
  • Survey Junkie
  • Blacksburg, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/16/2024 12:00:00 AM
Apply this job
A
Social Media Specialist
  • Acquisition CEO
  • Spartanburg, SC
  • Job Description Job Description We are seeking a Social Media Specialist to join our team! You will be responsible for g...
  • 4/15/2024 12:00:00 AM
Apply this job
S
VP Sales & Marketing
  • STAR EV CORPORATION
  • Simpsonville, SC
  • Star EV Corporation, a well-capitalized and stable Electric Vehicle manufacturing company has an immediate opening for a...
  • 4/14/2024 12:00:00 AM
Apply this job
H
Remote Director of Finance and Analytics
  • Healthpro Heritage, LLC
  • Greenville, SC
  • Overview: Director of Finance and Analytics We are seeking a driven and analytical Director of Finance to lead our finan...
  • 4/14/2024 12:00:00 AM
Apply this job
S
Online Survey Taker
  • Survey Junkie
  • Hickory Grove, SC
  • Make money from home! Earn extra cash by taking paid online surveys.
  • 4/14/2024 12:00:00 AM
Apply this job
View All Digital Marketing Analyst Jobs

About Spartanburg, South Carolina

Spartanburg is the most populous city in and the seat of Spartanburg County, South Carolina, United States, and the 12th-largest city by population in the state. The city of Spartanburg has a municipal population of 37,013, and Spartanburg County has an urban population of 180,786 as of the 2010 census. The Spartanburg Metropolitan Statistical Area, including Spartanburg and Union counties, had a population of 317,057 as of the 2010-2014 American Community Survey 5-Year Estimates. Spartanburg is the second-largest city in the greater Greenville–Spartanburg–Anderson Combined Statistical Area, w...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$54,010 to $69,713
Spartanburg, South Carolina area prices
were up 1.5% from a year ago
View detail

What does a Digital Marketing Analyst do?

Digital Marketing Analyst in Sioux Falls, SD
However, they struggle to interpret the results of their various online marketing campaigns.
November 30, 2019
Digital Marketing Analyst in Hartford, CT
Digital Marketing Analysts implement a variety of strategies to meet business objectives.
November 27, 2019
Digital Marketing Analyst in New Brunswick, NJ
In this role, analysts work with a range of data to create context and insights to help brands gain an important market edge by understanding and expanding their customer base.
February 20, 2020