Digital Marketing Director jobs in Alexandria, LA

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. 

We constantly strive for excellence. By upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and developing the best and brightest employees in the business.

About KALB:

KALB is an NBC affiliate, located in Alexandria, LA. We also own the CBS and CW affiliates in the market (NALB and OALB respectively). KALB is owned by Gray Television Inc., one of the fastest-growing broadcast and digital media groups in the nation. KALB produces a total of 24 hours of Live news programming per week.  A market leader in News, digital, and social media, KALB NewsChannel 5 is home to award-winning reporters, and recipient of the Louisiana Association of Broadcasters “Station of the Year” award. Central Louisiana, a vibrant, diverse, stable community is a great place to live and work. A community with a rich history, full of hard-working, caring people, striving to make Central Louisiana the place they call home.

If you would like to see more about KALB and the Alexandria market, we have produced this video for you: https://www.youtube.com/watch?v=cnVqIg37mqE

Job Summary/Description:

KALB has an opportunity for a success-oriented professional with a proven digital sales background to join our team. This position will primarily work in the Alexandria, LA area. The Digital Marketing Consultant role is responsible for the development, retention, and growth of digital revenue. The DMC will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Digital Marketing Consultant will report directly to the Digital Sales Manager.

Duties/Responsibilities will include (but not limited to):

- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
- Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
- Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
- Develop, retain, and grow client relationships
- Create and present digital advertising/marketing proposals
- Communicate and collaborate effectively and respectfully internally and with Corporate Gray Digital Media teams and externally with clients

Qualifications/Requirements:

- Previous successful experience selling digital solutions preferred but willing to train the right person
- Demonstrates intellect, drive, executive presence, and sales acumen
- Ability to prospect and network with business decision-makers within all sizes of organizations
- Proven experience building professional client relationships
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple tasks daily
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills and be able to communicate effectively in both individual and group settings
- Ability to create presentations
- Proficient with Microsoft Excel, Word, and PowerPoint and understanding of G4 analytics a plus
- Must have a valid driver's license with a driving record that meets company policies (will be verified as a condition of employment and checked regularly throughout employment)

Interested applicants can go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KALB-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.