Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.
QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education & Experience
Undergraduate degree or comparable certification and training. 3-5 years of digital marketing experience with non-profit experience preferred.
Other Skills
Personal Characteristics
The Marketing Department frequently interacts with donors, faculty and staff. A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential. This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
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