Digital Marketing Director jobs in Essex, VT

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Digital Marketing Specialist
  • DM Clinical Research
  • Cambridge, VT CONTRACTOR
  • Digital Marketing Specialist

    This position requires a go-getter attitude, attention to detail, and creative thinking. Facebook and Google Ads experience is required for this role.  The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Facebook Ads Manager and other social platforms.

    DUTIES & RESPONSIBILITIES

    • Develop and implement patient recruitment marketing programs and digital strategy to maximize the brand presentation, patient experience, and support the integrated marketing and recruitment strategy.
    • Work with corporate marketing and patient recruitment teams to maximize existing marketing initiatives and develop new ones.
    • Suggest and implement direct marketing methods to increase profitability.
    • Stay up to date on research industry insights and digital marketing trends.
    • Manage the execution of creative marketing strategies across various platforms including websites/landing pages, social media, print and digital ads, emails, videos, etc.
    • Oversee IRB approval processes for all patient recruitment and retention materials, including submission to the IRB.
    • Coordinate the creation of digital content with our external vendors (e.g. digital ads, blogs, press releases, etc.)
    • Manage relationships between our organization and external advertising vendors, oversee performance across multiple research sites, establish and monitor KPIs and ROI, and maximize overall patient recruitment.
    • Execute online and digital marketing programs to drive traffic and generate recruits, ultimately increasing our overall organic presence.
    • Other duties as assigned.

    KNOWLEDGE & EXPERIENCE

    Education:

    • Bachelor's Degree preferred; Marketing degree is a plus
    • Marketing Certifications a plus

    Experience:

    • Must have people management experience
    • 2-3 years experience in placing media ads
    • Previous experience in diagnostics, clinical, pharmaceuticals or other health related industry a plus

    Credentials:

    • N/A

    Knowledge and Skills:

    • Expert in Facebook Advertising and Google Analytics
    • Exceptional written and verbal communication skills to a variety of audiences
    • Highly creative - brings new ideas and innovative approaches to tasks
    • Demonstrates effective oral, written and visual communication skills
    • Demonstrates ability to handle multiple projects and details simultaneously
    • Flexible - able to respond quickly to shifting priorities and demands
    • Advanced knowledge of Microsoft Office, CRM systems and Google Suite
    • Strong copywriting skills
    • Ability to work independently, plan and prioritize with minimal guidance
    • Must be detail oriented
    • Proficient problem solving and strategic decision making ability
  • 24 Days Ago

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Digital Marketing, Manager - AEM
  • PRICE WATERHOUSE COOPERS
  • Montpelier, VT OTHER
  • A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus o...
  • 5 Days Ago

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DIGITAL MARKETING SPECIALIST - WCAX
  • Gray Television
  • South Burlington, VT FULL_TIME
  • About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
  • 1 Month Ago

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TACTICAL DIGITAL MARKETING SPECIALIST - WCAX
  • Gray Television
  • South Burlington, VT FULL_TIME
  • About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
  • 4 Days Ago

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Director of Marketing
  • Commando
  • South Burlington, VT FULL_TIME
  • Director of Marketing Commando is committed to continuing our bold industry disruption and fast-paced growth through expanded products, consumer audiences, distribution channels, and market geographie...
  • 1 Day Ago

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Marketing Director
  • Champlain Valley Equipment
  • Middlebury, VT FULL_TIME
  • Marketing DirectorMulti-location Vermont equipment dealership seeking a creative, organized, and self-motivated person to promote the company through best marketing practices. Candidates for this mark...
  • 8 Days Ago

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0 Digital Marketing Director jobs found in Essex, VT area

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Director Of Sales
  • OLS Hotels & Resorts
  • Stowe, VT
  • Job Details Job Location: Stowe Town & Country - Stowe, VT Salary Range: $80,000.00 - $100,000.00 Salary/year Descriptio...
  • 3/29/2024 12:00:00 AM

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Growth Director, WEST, Cloud Professional Services
  • Acxiom LLC
  • Montpelier, VT
  • Join our growing Cloud Services Organization. At Acxiom, our people are the single most important driver of success. Our...
  • 3/29/2024 12:00:00 AM

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Enrollment Director (Remote)
  • Cengage Group
  • Burlington, VT
  • **We believe in the power and joy of learning** At Cengage Group, our employees have a direct impact in helping students...
  • 3/28/2024 12:00:00 AM

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Associate Veterinarian
  • PLATTSBURGH ANIMAL HOSPITAL LLC
  • Plattsburgh, NY
  • Job Description Job Description Location: Plattsburgh, NY (Quality of Life in a Scenic Area) Attention Outdoor Enthusias...
  • 3/28/2024 12:00:00 AM

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Marketing Administrator
  • Pete's RV Center
  • South Burlington, VT
  • Under the guidance of the marketing director, the marketing administrator gains a strong grasp of current marketing tool...
  • 3/27/2024 12:00:00 AM

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Psychologist - OCA
  • Department of Veterans Affairs
  • South Burlington, VT
  • Summary This position is eligible for the Education Debt Reduction Program (EDRP), a student loan payment reimbursement ...
  • 3/26/2024 12:00:00 AM

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Shared Services Director of Communications and Engagement - CVPH and AHMC
  • The University of Vermont Health Network
  • Plattsburgh, NY
  • This job opening is both on-site and remote work. Time on-site is required. A commitment of 3 days a week on-site in Pla...
  • 3/26/2024 12:00:00 AM

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Shared Services Director of Communications and Engagement - CVPH and AHMC
  • The University of Vermont Health Network
  • Plattsburgh, NY
  • This job opening is both on-site and remote work. Time on-site is required. A commitment of 3 days a week on-site in Pla...
  • 3/26/2024 12:00:00 AM

Essex is the most populous town in the U.S. state of Vermont and the second most populous incorporated area in Chittenden County, Vermont and the entire state of Vermont, with the first (in both cases) being Burlington, Vermont at 42,452 according to a 2015 U.S. census estimate. Essex has an estimated population of 21,199 in 2016. The village of Essex Junction is located within the town, and that village is home to the state of Vermont's busiest Amtrak station and largest private employer, GlobalFoundries. Vermont Route 289 crosses the town from east to west. Essex is located in central Chitte...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$183,482 to $251,508
Essex, Vermont area prices
were up 1.6% from a year ago

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