Digital Marketing Director jobs in Fresno, CA

Who we Are:

Mendez Media Marketing is the only Central Valley Full Service Ad Agency with teams in both Fresno and Bakersfield markets. Established in 2006, the agency represents some of the largest clients in both markets and specializes in Hispanic marketing and outreach and data driven marketing strategies.

Summary:

The Senior Digital Media Buyer is responsible for developing and executing digital media campaigns for automotive dealerships. This includes developing media plans, negotiating rates, buying ad space and time, tracking results, and reporting to clients. The ideal candidate will have a strong understanding of digital marketing, a proven track record of success, and the ability to work independently and as part of a team.

Responsibilities:

· Develop and execute digital media campaigns for an array of clients, from automotive, mental health, solar, gaming industry, etc.

· Negotiate and secure optimal ad placements across diverse digital channels, including search, display, social media, and native advertising.

· Manage and optimize campaigns in real-time, making data-informed adjustments to maximize ROI.

· Analyze campaign performance and generate insightful reports for clients.

· Stay abreast of the latest digital marketing trends and technologies.

· Collaborate with internal teams such as creative, account management, and analytics to ensure campaign success.

· Contribute to the development of broader digital marketing strategies for clients

Qualifications:

· 5 years of experience in digital media buying

· Proven track record of success in developing and executing digital media campaigns

· Strong understanding of digital marketing platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

· Excellent negotiation skills

· Ability to work independently and as part of a team

Job Type: Full-time

Pay: $53,652.00 - $56,479.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Unlimited paid time off

Experience level:

• 5 years

Schedule:

• 8 hour shift

Ability to Relocate:

• Fresno, CA 93704: Relocate before starting work (Required)

Work Location: In person