Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Digital Marketing Manager
Lead the charge in amplifying the message of the Greensboro Area Convention and Visitors Bureau (GACVB) across all digital platforms to enhance our marketing and sales endeavors. Curate compelling organic and paid social media content, orchestrate engaging email blast campaigns, and optimize SEO and SEM strategies. The candidate must be eager to learn and take on new responsibilities as opportunities arise. Collaborates with the sales team,
directly reporting to the Director of Marketing.
Objectives
Requirements
Job Responsibilities
Education and Experience
campaigns and strategies showcased through a comprehensive portfolio of past
projects, indicating creativity, analytical skills, and ability to drive
results.
Salary and Benefits
Salary: $57,000-$60,000 based on experience
Benefits: Full benefits package including health, dental, and vision coverage
Cover letter, resume highlighting your career progression, and a portfolio are required for consideration. Your portfolio should include your key achievements, samples of your work, including creative and campaigns, your role in that work, and metrics/results (no proprietary information).
*No calls or private messages, please.
Job Type: Full-time
Pay: $57,000.00 - $60,000.00 per year
Benefits:
Schedule:
Application Question(s):
Education:
Experience:
Ability to Relocate:
Work Location: In person
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