Digital Marketing Director jobs in Lansing, MI
Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Director jobs
Digital Marketing Specialist
- Güd Marketing, Inc.
-
Lansing, MI
FULL_TIME
-
Position Title: DIGITAL MEDIA SPECIALISTCompensation: $40,000-$45,000FSLA/Position Type: Exempt (Full time)Reports To: Media Manager
- Position may be filled prior to Application Deadline, based on qualified resumes received. Please be assured that all information received is held in the highest confidence!
Position Description:The digital marketing specialist will drive digital and social media marketing efforts for all client work. The person in this position will serve as an expert in digital and social media strategies, striving to optimize lead generation, nurturing and conversion through various digital and social media campaigns. This position reports to the media manager and is responsible for integrating digital and social media marketing with all marketing/advertising, public relations/outreach, traditional media and grassroots marketing initiatives.Essential Responsibilities & Duties:- Initiate conversations and own digital and paid social marketing best practices and standards within the organization, including reporting, measurement and return on investment (ROI) for digital campaigns.
- Plan and execute all digital marketing, including SEO/SEM, email, social influencer, paid social and display marketing campaigns.
- Work with the development team to strategize and recommend best practices and user-flow strategies.
- Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Lead planning for digital and paid social media marketing, participate in client launch meetings and work with activation team to create an integrated communications plan.
- Implement and manage multiple digital and paid social media ad campaigns for a variety of clients, including setting up ad accounts, content creation, scheduling, monitoring and reporting.
- Manage budgets for paid social media advertising and paid search, making sure ad campaigns are pacing correctly and are optimized for best performance.
- Craft strong and unique content and copy for multiple tactics, including paid social media placements, content marketing articles, blogs and websites.
- Consolidate metrics and provide ongoing reporting and analytics to the media manager and provide guidance for program optimization.
- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve.”
- Establish, measure, optimize and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Essential Skills Necessary:- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Demonstrable experience thriving in a fast-paced, deadline-oriented environment
- Public speaking and presentation experience preferred
- Broad interest in marketing and advertising
- Willingness to take initiative and work hard
- Ability to work successfully with diverse teammates and people with different work styles
- Ability to communicate effectively, as well as efficiently and briefly, with multiple individuals and teams throughout the day
Education & Professional Experience:- Bachelor’s degree in marketing or a related field
- Strong written and verbal communication skills
- Demonstrable experience leading and managing SEO/SEM, email, social media and display campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Working knowledge in setting up and optimizing Google Ads campaigns
- Working knowledge in social media ad campaigns for business pages
About Güd MarketingGüd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to applyGüd Marketing Equal Employment Opportunity (EEO) Statement:Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation, or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training. - 1 Month Ago
Salesforce Marketing Cloud Marketing Campaign Specialist (PART-TIME)
- NextRow Digital
-
Lansing, MI
PART_TIME
- System Analyst 6 Salesforce Marketing Cloud Marketing Campaign Specialist PART-TIME Location: Lansing, MI Duration: 6 Months Contract This position will act as an expert for Salesforce Marketing Cloud...
- 11 Days Ago
DIGITAL MARKETING CONSULTANT - WILX
- Gray Television
-
Lansing, MI
FULL_TIME
- About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households....
- 27 Days Ago
Director of Marketing
- BS&A
-
Lansing, MI
FULL_TIME
- Who Are We Looking For?BS&A Software, a leader in innovative municipal software solutions, seeks a Marketing Director with a sharp focus on top-of-the-funnel marketing strategies. Your primary objecti...
- 8 Days Ago
Marketing Director
- Gilead Healing Center
-
Lansing, MI
FULL_TIME
- Overview:We are seeking a highly skilled and experienced Director of Marketing to take us to next level. As the Director of Marketing, you will be responsible for developing and implementing strategic...
- 13 Days Ago
Sales and Marketing Representative
- White Water Marketing
-
Lansing, MI
FULL_TIME
- Company DescriptionWhite Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the wo...
- 1 Month Ago
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0 Digital Marketing Director jobs found in Lansing, MI area
Licensed Clinical Social Worker (LCSW).
- LifeStance Health
-
Lansing, MI
- At LifeStance Health, we believe in a truly healthy society where mental and physical healthcare are unified to make liv...
- 4/18/2024 12:00:00 AM
Licensed Professional Counselor (LPC)
- LifeStance Health
-
Lansing, MI
- At LifeStance Health, we believe in a truly healthy society where mental and physical healthcare are unified to make liv...
- 4/18/2024 12:00:00 AM
DIGITAL MARKETING CONSULTANT - WILX
- Gray Television
-
Lansing, MI
- About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 te...
- 4/17/2024 12:00:00 AM
Account Manager
- King Media
-
East Lansing, MI
- King Media, an internationally recognized marketing and advertising agency based in East Lansing, MI, seeks a full-time ...
- 4/16/2024 12:00:00 AM
Local Coordinator for High School foreign Exchange Student Program
- Greenheart Exchange
-
East Lansing, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/16/2024 12:00:00 AM
Local Coordinator for High School foreign Exchange Student Program
- Greenheart Exchange
-
Lansing, MI
- Job Description Job Description By becoming a Greenheart Exchange Local Coordinator, you have the opportunity to change ...
- 4/16/2024 12:00:00 AM
Director Client Strategy
- King Media
-
East Lansing, MI
- Growing Michigan-based agency seeks a Director of Client Strategy to add value to our vibrant team. If you are passionat...
- 4/15/2024 12:00:00 AM
Licensed Master Social Worker (LMSW)
- LifeStance Health
-
Lansing, MI
- At LifeStance Health, we believe in a truly healthy society where mental and physical healthcare are unified to make liv...
- 4/15/2024 12:00:00 AM
About Lansing, Michigan
Lansing /ˈlænsɪŋ/ is the capital of the U.S. state of Michigan. It is mostly in Ingham County, although portions of the city extend west into Eaton County and north into Clinton County. The 2010 Census placed the city's population at 114,297, making it the fifth largest city in Michigan. The population of its Metropolitan Statistical Area (MSA) was 464,036, while the even larger Combined Statistical Area (CSA) population, which includes Shiawassee County, was 534,684. It was named the new state capital of Michigan in 1847, ten years after Michigan became a state.
The Lansing metropolitan area,...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$180,511 to $247,434
Lansing, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
What does a Digital Marketing Director do?
Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020