Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Description
We are seeking a highly skilled digital marketing leader who has a proven track record of building and executing an account-based marketing (ABM) program and growing revenue from display advertising, paid search, and search engine optimization (SEO). The Director, Digital Marketing & ABM is an exciting new role, offering the high-profile opportunity to positively impact the business through channel expansion and rapidly accelerating lead generation. The ideal candidate is a results-oriented, strategic thinker with outstanding analytical skills and effective executive communication skills. This role requires demonstrated specialized expertise, which includes tactically executing paid advertising campaigns, technical experience using ABM software platforms, and a deep understanding of on-page and off-page SEO best practices.
Responsibilities
Requirements
Working Conditions: The Director of Digital Strategy will work indoors in an air-conditioned office building and must be able to remain stationary at a desk and computer for a majority of the day.
Travel Percentage: <5%
Benefits
Green Street provides preeminent and actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe. For more than 35 years, Green Street has delivered unparalleled intelligence and trusted data on the public and private real estate markets, helping investors, banks, lenders, and other industry participants optimize investment and strategic decisions. The firm delivers exclusive market information, conclusion-driven insights, and predictive analytics through a SaaS platform. The company is headquartered in Newport Beach with offices in Summit, New York and London. To learn more, please visit www.greenstreet.com.
The success of Green Street is directly attributable to the strength of our people. We attract high-quality applicants due to our reputation for excellence and our commitment to train and retain talent. Our collaborative work environment provides team members with opportunities to develop professionally and play a central role from day one. At Green Street, we are all about providing unique insights. A diverse and inclusive work environment where top talent can thrive, think freely and offer different perspectives makes our insights even stronger. We’re building a company culture where differences in gender, race, age, religion, ethnicity, identity, physical ability and perspectives are celebrated and valued.
Green Street is an Equal Opportunity Employer
Green Street does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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