Digital Marketing Director jobs in San Diego, CA

We are looking to hire our head of Marketing to lead and build upon VIIA Hemp Co’s marketing strategy and further our mission of delivering the future of natural wellness products. In this role, you will spearhead the marketing operations with an emphasis in Acquisition, Retention, Brand Marketing, Partnerships, Creative Marketing and Analytics. Our ideal candidate is obsessed with DTC models and has the ability to analytically and creatively conceptualize engaging marketing campaigns, analyze data and optimize performance.

Please apply with a cover letter. Applicants without a cover letter will not be considered.

Job Duties and Responsibilities:

• Lead strategy and execution of multichannel eCommerce retention marketing programs that increase LTV (Email, Ecomm, Loyalty, Subscription)
• Hire, train and lead internal and external partners (PR, agencies etc.)
• Optimize website traffic through planning and executing SEO strategies including Google Analytics and keyword strategies
• Help set goals to meet overall channel revenue and performance targets
• Analyze and interpret customer behaviors to drive increased retention
• Implement and optimize the consumer funnel (top of funnel, acquisition, activation, engagement, conversion)
• Develop strategies and execute lifecycle campaigns/automated campaigns and workflows using segmentation; monitor ongoing maintenance of customer lifecycle series
• Track campaign, channel and customer data to inform planning; clearly communicate key learnings, actionable hindsights, and recommend new opportunities to leadership.
• Partner with cross-functional teams including but not limited to Growth, Creative, Brand Marketing, Operations, Customer Service to hit online sales goals; maintain holistic customer experience
• Market research and benchmarking of target markets, analysis of company products in relation to competitors.
• Optimize campaign performance after analyzing performance data.

Requirements and Qualifications:

• 6 years of hands-on experience related to all paid, referral, affiliate and organic channels in order to optimize conversion and drive acquisition
• 4 years of demonstrated success in multichannel retention marketing: Email, Loyalty, DTC, cross-sell and up-sell initiatives, website features
• 3 years of hands-on experience with email marketing and platforms (e.g., Klaviyo)
• Expert-level experience with SEO, Google Analytics and keyword strategies
• Have a proven track record of managing and developing high volume email programs
• Sophisticated understanding of segmentation, developing automated and lifecycle programs that drive efficiency
• Creative “eye” and copywriting
• Interest in brand building and aesthetics
• Basic HTML knowledge a plus
• BA in Marketing, Digital technologies or similar relevant field

Who you are:

• Passionate about natural products that serve a purpose in helping others.
• Highly motivated, proactive and a natural self-starter.
• Able to work with deep thought and critical thinking
• Obsessive attention to detail and highly organized
• Analytics are your north star for decision making and a catalyst for creativity described as a responsive, upbeat and positive individual.
• Emotionally intelligent and a cultural team leader
• Comfortable and excited by the ambiguity and ever-evolving needs of a startup environment, can juggle competing high-priority projects
• Strong team orientation with interpersonal skills to support cross-functional collaboration and influence decision making

What we offer:

• Competitive Compensation
• Flexible schedule/hours
• Fun company culture
• Monthly socials hosted and paid for by the company
• PTO
• Opportunity for stock compensation (work in progress)
• Free & Discounted hemp products

VIIA Hemp Co is a San Diego based start-up offering hemp-based products that enhance people's lifestyles and empower people to live their best life. We take pride in crafting the most innovative hemp products in the industry, and utilizing all natural compounds that are non-GMO, cGMP, and vegan. We are small, yet mighty, and are making some real noise in the hemp industry. We have been steadily growing over the past 3 years and there's one vital piece missing, that's you, our Marking Manager.

This is a full-time position but we do allow for flexible hours for the right candidate. We are seeking the right person to join our team here in San Diego. At this time, you must live in San Diego or be willing to relocate. Please include a cover letter with your resume.

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: In person