Digital Marketing Director jobs in Santa Barbara, CA

Join Our Zyris Team!

If you're a visionary digital marketer with a passion for innovation and a drive to make a meaningful impact in the dental industry, we want to hear from you. Join us at Zyris and be part of our mission to create a world with better oral health for everyone. Apply now and take the next step in your career journey.

Position Title: Senior Digital Marketing Manager

Location: Remote (with travel expected to Zyris headquarters based in Goleta, CA) Must be based in our nexus to hire (CA, AZ, FL, GA, IL, KY, MA, NC, NY, OH, SD, TN, WA, OR).

About Us:

At Zyris, we're revolutionizing the dental experience for both patients and clinicians. Our mission is to make dentistry safer, more effective, and comfortable, ultimately improving oral health for everyone. We collaborate closely with the dental community to design innovative tools that enhance patient care and help dental practices thrive.

Position Summary:

As the Senior Digital Marketing Manager at Zyris, you'll lead our digital marketing efforts, driving brand awareness, engagement, and conversion across online channels. Your strategic insights and data-driven approach will be instrumental in optimizing campaigns, maximizing ROI, and ensuring our market presence remains effective and impactful.

Key Responsibilities:

Digital Strategy Development:

  - Develop and execute a comprehensive digital marketing strategy aligned with company objectives to drive brand awareness and new customer acquisition.

Campaign Performance Optimization:

  - Continuously assess and optimize digital marketing campaigns to improve performance and maximize ROI.

Brand Engagement and Customer Experience:

  - Enhance brand engagement and customer experience across digital channels, fostering brand loyalty and advocacy.

Data Analysis and Insights

  - Utilize data analytics tools to analyze campaign performance and consumer behavior, extracting actionable insights.

Cross-Functional Collaboration:

  - Collaborate with cross-functional teams including Product, Sales, and Marketing to align digital marketing efforts with overall business objectives.

Budget Management and ROI Analysis:

  - Manage digital marketing budget effectively, allocating resources to high-impact initiatives and optimizing ROI.

Team Leadership and Development:

  - Lead, coach, and develop a team of marketing professionals, fostering a culture of high performance, innovation, collaboration, and continuous learning.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field preferred.

- Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.

- Proven track record of developing and executing successful digital marketing strategies.

- Expertise in SEO/SEM, email marketing, social media, content marketing, and web analytics.

- Strong analytical skills with the ability to interpret data and derive actionable insights.

- Excellent leadership and team management abilities.

- High emotional intelligence, thoughtful and effective communicator & collaborator.

- Strategic thinker with a results-driven mindset and a passion for innovation.

- Experience in the dental or medical device industry is a plus.

Additional Information

Even if you don’t meet each requirement, we encourage you to apply. Your skills and experience may be relevant beyond this list of qualifications. Zyris is committed to offering competitive, fair, and commensurate compensation, and a pay range that we reasonably expect to pay for this role. Actual compensation offered will be determined based on criteria permitted under applicable law including but not limited to a candidate’s job-related skills, experience, education or training, and location.

Benefits: Zyris offers a comprehensive package of benefits including time off, medical/dental/vision insurance, 401(k), and other benefits subject to eligibility requirements.

Wellness of body, mind, and wallet!

• Medical, dental and vision insurance: 100% coverage for you, 75% coverage for your dependents
• 401(k) plan (dollar for dollar match, up to 4% of your salary)
• Life Insurance, short-term and long-term disability benefits
• EAP and other wellness benefits to support your physical and mental well-being

Time Off!

• Take the time you need to rest and recharge, there are no preset limits
• Take time off to care for yourself or family member. Up to 10 days per year.
• Time off to volunteer and contribute to the community

Investing in your growth!

• Professional development tailored to your needs
• The time and space to learn, prioritized at all levels of the company

There’s more!

• Remote & Hybrid work
• Fun company events
• Access to lots of joy and laughter

About Zyris

We’re a family business that was envisioned during a holiday dinner by a dentist, an industrial designer, and an accountant. The dentist complained of physical strain and visibility challenges. After much brainstorming and experimenting, a new way of practicing dentistry was born in 2001 with the launch of our Zyris Isolite dental isolation system. As a result, over 100 million dental procedures at over 15,000 locations have had better clinical outcomes with ease and efficiency.

Our company culture embodies an entrepreneurial spirit by encouraging employees to speak up and pursue new ideas, with an eye on long-term customer success. We live our core values, while supporting each other and the greater dental community.

Equal Opportunity Employer

We are an equal opportunity employer and believe that diverse perspectives enrich and strengthen our company culture. We encourage and invite all qualified applicants of every background, ability, race, religious creed, color, national origin, ancestry, medical condition, marital status, gender identity or expression (including pregnancy, childbirth, or related medical condition), age, sexual orientation, military or veteran status, political affiliation, and any other protected classification.

Zyris is committed to diversity, equity, and inclusion, both in our hiring practices and in our employee experience. We celebrate differences, and together we have cultivated a respectful environment where everyone can show up authentically. Harassment, racism, and discrimination are never tolerated.