Digital Marketing Director jobs in Savannah, GA

Description

Position Summary

Outside Brands is committed to enriching lives by connecting people to exceptional places, products, and experiences!

Seeking a high-energy, creative, and task-oriented Director of Marketing to join our team. Responsible for leading the marketing department, steering the brand towards greater visibility, engagement, and market share. Develop and execute comprehensive marketing strategies that resonate with our target audience, leveraging expertise in digital platforms and creative tools. Ensure our marketing efforts are cohesive, innovative, and effective in achieving our business objectives.

Our ideal candidate will be “*Humble, Hungry and Smart”, have excellent communication skills, both written and oral, be able to effectively manage multiple initiatives, and be open to providing and receiving feedback to our team. If you have these skills and meet or exceed our qualifications below, we would love to meet you! Please visit our website and to see more about us - www.outsidebrands.com.*

Please submit your cover letter and resume and tell us what makes you an exceptional candidate. This position is full time and will work in office with our creative team in the Hilton Head Island, SC area.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop, implement, and oversee the marketing strategy for all segments of Outside Brands, including online and offline channels.
• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Oversee the creation of marketing materials and content across various platforms, ensuring brand consistency and engagement.
• Utilize platforms such as Canva, WordPress, Flickr, Adobe Creative Suite, and OneDrive to create compelling visual content and streamline collaboration within the team.
• Analyze market trends and customer insights to identify opportunities for growth and innovation.
• Collaborate with other departments to ensure a unified approach to customer service, product development, and brand messaging.
• Drive SEO/SEM strategies and manage the company’s social media presence to enhance visibility and engagement.
• Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize future efforts.
• Represent Outside Brands at industry events, conferences, and networking opportunities, enhancing the company’s profile and establishing strategic partnerships.
• Establish partnerships with non-compete businesses for shared marketing purposes.

Qualifications and Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field; Master’s degree preferred.
• Proven experience in a senior marketing role, preferably in the outdoor, lifestyle, or related industry.
• Strong leadership skills with experience managing and developing a team.
• Expertise in digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Proficiency in marketing and design tools such as Canva, WordPress, Flickr, Adobe Creative Suite, and OneDrive.
• Excellent analytical skills, with the ability to interpret data and market trends to inform strategy.
• Creative thinker with a passion for branding and storytelling.
• Outstanding communication and interpersonal skills, with the ability to engage and influence individuals at all levels.
• Commitment to the values and mission of Outside Brands, with a genuine interest in outdoor activities and sustainability.

The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

CURRENTLY NOT A REMOTE POSITION.