Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
While this position is fully remote, we're looking for candidates that live in the U.S. This is to facilitate communication and coordination with internal teams and clients.
The Digital Ring isn’t your average marketing agency. We’re an award-winning crew of business-minded strategists, creatives, and developers. We work with clients big and small — across a wide range of industries — offering web design & development, SEO, content marketing & copywriting, branding, paid digital advertising, and more.
When we partner with a client, we become a seamless extension of their team. We get to know their company and their customer via an in-depth Discovery phase before creating and executing a carefully considered strategy to deliver a beautiful website or tailored marketing plan designed to help them reach their business goals.
While we’ve been in business for 6 years, we still embody a “startup” mentality: we outwork the competition, we think outside the box, and we push the envelope. And all the while — we manage to have just a little bit of fun.
TO BE CONSIDERED FOR THIS POSITION . . .
You must complete a pre-screening survey to be considered for this role. Access the survey here: https://forms.gle/PUiWjZE9DMuxf8a46
You must also attach a resume and cover letter.
JOB OVERVIEW
The Marketing Strategist is the main point of contact and lead strategist for many of our larger and more complex clients. They’re responsible for providing high-quality, valuable strategic consulting services on each and every client account by thinking critically, asking thoughtful questions, and providing constant strategic recommendations in external and internal emails, meetings, and deliverables.
Our Marketing Strategists serve as the client team lead on enterprise-level marketing retainers, branding projects, website projects, and campaign projects. Their main focus is on building strong and successful client partnerships through strategic consulting and by leading the internal team to create high-quality and high-performing marketing programs.
Marketing Strategists at The Digital Ring see the big picture — always keeping our clients’ broader business goals in mind and creating marketing strategy to further those goals. They’re also responsible for tracking the profitability of each client and making recommendations to TDR leadership to expand/grow existing partnerships.
RESPONSIBILITIES & DUTIES
Job classification: Salaried, exempt
Work/environment: Full-time remote
Equal Opportunity Employer: The Digital Ring is proud to be an equal opportunity employer. We consider candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other consideration covered by federal, state and local laws.