Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Energy Circle specializes in lead generation through digital marketing services specifically targeted to support the better building sector including HVAC, home performance, energy efficiency programs, and solar. We measure our performance in the success of our clients and their impact on the world: our customers have delivered more than $1 billion in energy efficiency retrofits since we started.
As a culture, we’re an anti-agency agency: a small, flat organization where you’ll be encouraged to maintain work-life balance and have fun along the way. You will work directly with our CEO and Leadership Directors, your team within industry-focused pods, and collaborate daily with the entire Energy Circle team. We strive with verve and enthusiasm to apply best-in-class, innovative digital marketing strategies and tactics to move the needle on big picture sustainability efforts.
Digital Marketing Account Managers (DMAMs) at EC are savvy digital strategists, ultra-organized account managers, and compassionate relationship drivers. They are explorers, teammates, executors, and above all else strategic thinkers! We reject the paper-pushing middleman typical of most ad agencies. We are seeking a talented individual who can directly manage recurring digital marketing accounts across the better building sectors. This role requires a broad digital marketing skill set and a fierce curiosity to learn new tools and tactics and bring new ideas to the table. This individual must have prior experience managing (many of) the following digital marketing services (and more):
As we serve clients from across the US, each target audience is different which requires the account manager to select the marketing channel mix, strategy, and tactics that will work best for the client in their particular market.
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