Digital Marketing Manager jobs in Baltimore, MD

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Digital Marketing Manager who is adept at implementing effective multi-channel campaigns. You will support broad digital engagements with key clients from concept to execution, and shepherd digital efforts ranging from organic search, email marketing, display advertising, mobile apps, text message campaigns, and website development. You should be comfortable evaluating data from multiple sources and platforms and have experience using monitoring and measurement tools to generate campaign and website performance reports.

    Responsibilities:

    • Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web/mobile efforts
    • Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management. An understanding of organic vs paid search, optimization, and smart bidding is a must.
    • Support and manage the development of email marketing programs, focusing efforts around list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting
    • Identify opportunities to produce and promote content on behalf of clients
    • Work with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
    • Assist in continuously improving processes for collecting campaign performance data
    • Work with other digital team members (UX/UI, design, development) to support web/mobile design and development projects
    • Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base
    • Cultivate strong internal/external relationships by providing trusted counsel on digital marketing matters

     We’re looking for candidates with these qualifications:

    • 4-6 years of experience managing digital campaigns that generate results/ROI
    • Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
    • Google Analytics certification, Google Ads certification a plus
    • Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
    • Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, etc.)
    • Proven experience with implementing search engine optimization efforts
    • Experience with optimizing websites and conducting webpage experiments for improved user experience
    • Unmatched conscientiousness in producing high-quality work and meeting deadlines
    • Ability to “connect the dots” and identify potential issues, as well as solve problems quickly and independently
    • Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
    • Experience working with nonprofits and digital fundraising a plus
    • Strong presentation and written communication skills
    • Experience with Microsoft Office: Word, Excel, and PowerPoint

    Crosby was named a 2021 North America Agency of the Year by Provoke Media and has been recognized as a Top Workplace by The Washington Post for seven consecutive years. We offer generous benefits, bonuses, and profit-sharing opportunities.

    Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. 

    To apply, submit a cover letter and resume.

    Crosby is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Mandatory COVID-19 Vaccination Policy: Vaccination is a vital tool to reduce the presence and severity of COVID-19 cases in the workplace, in communities, and in the nation. Crosby has adopted this policy on mandatory vaccination to safeguard the health of our employees from the hazard of COVID-19.

  • 18 Days Ago

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Digital Marketing Specialist
  • Crosby Marketing Communications
  • Annapolis, MD FULL_TIME
  • Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Digital Marketing Specialist to support digital analytics and overall marketing pe...
  • 14 Days Ago

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Digital Marketing Manager
  • Hagerstown Community College
  • Hagerstown, MD FULL_TIME
  • SUMMARY STATEMENTThe Digital Marketing Manager is responsible for overseeing all college social media accounts and digital advertising campaigns for the institution. The position serves as a primary s...
  • 23 Days Ago

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Digital Marketing Project Manager
  • Royal Farms
  • Baltimore, MD FULL_TIME
  • We are seeking a creative and results driven Digital Marketing Project Manager to join our team at Royal Farms. The ideal candidate will be responsible for developing and implementing digital marketin...
  • 12 Days Ago

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Digital Marketing Manager
  • Latitude, Inc.
  • Stevensville, MD FULL_TIME
  • Marketing Communications ManagerMain Points:This position is on-site at their Stevensville location, they’ve adapted a unique 4 day work schedule to attract more candidatesSalary: 85k-100kWant someone...
  • 1 Month Ago

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Digital Marketing Manager - 0128 - Columbia
  • Bionic Talent
  • Columbia, MD FULL_TIME
  • About the client:Our client is based in Ohio, USA, and running a digital marketing agency and looking for an experienced Digital Marketing Manager to plan and execute killer marketing campaigns for hi...
  • 1 Month Ago

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0 Digital Marketing Manager jobs found in Baltimore, MD area

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Senior Marketing Manager
  • Jefferson Apartment Group
  • McLean, VA
  • Job Description Job Description Jefferson Apartment Group is a full-service real estate firm specializing in multifamily...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • American Institute of Ultrasound in Medicine (AIUM)
  • Laurel, MD
  • Position Summary: Under the guidance of the Chief Growth Officer, the Digital Marketing Manager will work with internal ...
  • 3/28/2024 12:00:00 AM

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Senior Marketing Manager, Innovation
  • The Judge Group
  • Arlington, VA
  • Our client is currently seeking a Senior Manager, New Business Development (Innovation) & Market Research.This position ...
  • 3/28/2024 12:00:00 AM

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Social Media Manager-Hybrid
  • Autumn Lake Careers
  • Baltimore, MD
  • Autumn Lake Careers - Autumn Lake Healthcare is seeking a full-time social media manager to be responsible for curating,...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Trigenx
  • Washington, DC
  • Hybrid/Remote Position As Digital Marketing Manager, you are focused on executing, optimizing, and managing all digital ...
  • 3/27/2024 12:00:00 AM

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Senior Marketing Manager (B2B Technology)
  • Merritt Group
  • McLean, VA
  • Are you a savvy technology marketer looking for your next career opportunity to work as part of a high-performance team ...
  • 3/25/2024 12:00:00 AM

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Sales Associate
  • MagBio Genomics Inc.
  • Gaithersburg, MD
  • Company Description MagBio Genomics Inc. is a growing life science company in Gaithersburg, Maryland. The company focuse...
  • 3/25/2024 12:00:00 AM

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Digital Marketing Manager (Remote)
  • ENVITAE
  • Baltimore, MD
  • For this job, you will work on various projects in our company portfolio, including vacation rental business ENVITAE, an...
  • 3/24/2024 12:00:00 AM

Baltimore (/ˈbɔːltɪmɔːr/) is the largest city in the state of Maryland within the United States. Baltimore was established by the Constitution of Maryland as an independent city in 1729. With a population of 611,648 in 2017, Baltimore is the largest such independent city in the United States. As of 2017[update], the population of the Baltimore metropolitan area was estimated to be just under 2.808 million, making it the 20th largest metropolitan area in the country. Baltimore is located about 40 miles (60 km) northeast of Washington, D.C., making it a principal city in the Washington-Baltimo...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$116,294 to $160,977
Baltimore, Maryland area prices
were up 1.5% from a year ago

Digital Marketing Manager in Duluth, MN
Employers or hiring managers usually request resumes from applicants so they can see if the applicant has the required attributes and experience for the job.
October 29, 2019
Digital Marketing Manager in Lexington, KY
In my opinion, today’s Marketing Manager is required to know too much.
January 23, 2020
Digital Marketing Manager in El Paso, TX
Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
January 07, 2020