Digital Marketing Manager jobs in Battle Creek, MI
Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Manager jobs
- Hillsdale College
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Hillsdale, MI
FULL_TIME
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Overview
The Digital Marketing Analyst assists the digital marketing team with the day-to-day operations and reporting for college-wide and department-specific marketing initiatives. In addition, the Digital Marketing Analyst works with the Marketing Team on integrated marketing campaigns across multiple mediums and platforms.
Responsibilities
- Collaborate with the Marketing Team on objectives and development of media plans, including audience targeting and segmentation, messaging, flighting, and reporting.
- Provide reporting and insights on digital and social campaigns across multiple channels, including Facebook/Instagram, YouTube, Twitter, LinkedIn, Display, Search, etc.
- Compile data across technology platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
- Analyze data that facilitates opportunities and insights within customer journeys, including but not limited to paths to key journey stages and understanding drop-off rates through the conversion funnel.
- Contribute to conceptualization, development, and maintenance of dashboards and reporting interfaces using various reporting tools and technologies.
- Contribute to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources, and resources.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Automate repetitive processes to improve efficiency.
- Maintain knowledge of industry best practices and new technologies
- Proficient with Microsoft Excel.
- Must possess strong analytical and organizational skills, attention to detail, and a self-starter mindset.
- Be imaginative and have a practical approach to problem-solving.
- Possess strong listening, communication, and presentation skills.
- Prefer experience with DOMO, Tableau, Datorama, or similar dashboarding tools.
- Have worked within platforms including Google AdWords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, and LinkedIn Ads.
- Exemplify the Marketing Department’s Core Virtues: Creative, Courageous, Relentless, Strategic, and Partnership.
- 1 Month Ago
Qualifications
QualificationsTo perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education & Experience
Undergraduate degree or comparable certification and training. 3-5 years of digital marketing experience with non-profit experience preferred.
Other Skills
Personal Characteristics
The Marketing Department frequently interacts with donors, faculty and staff. A clean, neat appearance and a pleasant relationship that is supportive of the College mission are essential. This relationship needs to be pleasant, supportive, and professional, while maintaining confidentiality.
Code of Commitment
Be a good representative of Hillsdale College to promote the liberal arts, the College’s original Articles of Association and operating principles stated in the Staff Code of Commitment. The Mission Statement should be considered in all aspects of the position. The teaching of Christian faith shall remain a conspicuous aim of the College.
- Kalamazoo Institute of Arts
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Kalamazoo, MI
FULL_TIME
- Kalamazoo Institute of Arts Digital Content Manager The Kalamazoo Institute of Arts is seeking a full-time Digital Content Manager (DCM) to implement our digital content strategy around programming an...
- 13 Days Ago
- Townsquare Ignite
-
Kalamazoo, MI
FULL_TIME
- Digital Solutions Manager, Kalamazoo, MI *This is an in-office position that requires you to work closely and collaboratively with a team.* As a Digital Solutions Manager, you will provide cross-platf...
- 14 Days Ago
- Restaurant General Manager
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Battle Creek, MI
FULL_TIME
- Arby’s believes in the importance of flexibility for employers and employees alike, and we believe that our employees are our greatest asset. We treat our people with respect and honesty and are commi...
- 2 Days Ago
- EG Professional
-
Hastings, MI
FULL_TIME
- A great company in the Hastings, MI area is adding a Marketing Manager to their growing team! This company offers a wonderful culture and offers competitive pay and benefits. If you want to be part of...
- 1 Month Ago
- Hillsdale College
-
Hillsdale, MI
FULL_TIME
- Overview The Athletics Creative and Digital Media Manager is responsible for managing the athletic design and presentation of digital media functions for Hillsdale College athletics. Functions to incl...
- 11 Days Ago
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0 Digital Marketing Manager jobs found in Battle Creek, MI area
- Family Heritage - Skip Smith
-
Kalamazoo, MI
- Job Description Job Description Agency Builder and Sales Leaders S.M. Smith & Associates is expanding, and we are lookin...
- 4/25/2024 12:00:00 AM
- Meijer
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Battle Creek, MI
- As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community...
- 4/25/2024 12:00:00 AM
- EctoHR, Inc.
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Battle Creek, MI
- Description : Job Title: Natural Resources Crew Member Location: Springfield Township, MI Employment Status: Temporary, ...
- 4/25/2024 12:00:00 AM
- Stryker
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Portage, MI
- Work Flexibility: Onsite As a Marketing Associate on Stryker's Digital Solutions Triton team, you will serve as a produc...
- 4/24/2024 12:00:00 AM
- HCAOA
-
Battle Creek, MI
- About Us We provide a wide range of services delivered with care and compassion. Our extensive care options range from c...
- 4/24/2024 12:00:00 AM
- Meijer
-
Battle Creek, MI
- As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community...
- 4/24/2024 12:00:00 AM
- Meijer
-
Battle Creek, MI
- As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community...
- 4/24/2024 12:00:00 AM
- Meijer
-
Battle Creek, MI
- As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community...
- 4/24/2024 12:00:00 AM
About Battle Creek, Michigan
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